1 thought on “How to write a promotional film copy?”
Ralph
In the shooting of the promotional video, the copywriting is the core part of the entire shooting process. It has significant guiding significance in the filming of the entire promotional video. Therefore, any excellent promotional video cannot be separated from excellent copywriting. Do you know what are the ways to write publicity film copywriting? The following is the writing method and related samples of the publication of the promotional film copy. Welcome to see.
The method of writing promotional copywriting In the production of the entire promotional video, planning and writing a promotional video script is the necessary first step. The creation of publicity and copywriting is a language of creative thinking in vivid images. Draw in the form of the scene and outline the specific image of the promotional video. The quality of the promotional script determines the quality of the promotional video. Therefore, if you want to achieve a good publicity effect, the promotional film script plays a key role.那么脚本文案要怎么写呢?rn 一、首先我们在做宣传片之前，要确定和清晰认识客户需要的诉求点是什么，比如：城市人文，城市景点，城市发展;公司形象、品牌Or products, services, etc., and what occasions are the film, the most important propaganda part of the film, etc. We communicate with customers and ask for detailed information in order to better understand and master the content of promotion. . After detailed understanding of the customer's requirements and related matters, start writing and designing the outline of the promotional video script. It occupies a very important position in the promotional video, and its role is to attract attention and improve viewing interest. The beginning part should not be too long. You can click the theme through a short shot and a few commentary. 2) In the middle of the expansion, it should be step by step and gradually deepen. There are hierarchical division paragraphs. The paragraph is connected to nature. The content of the content is clear and there are detailed and slightly. The transition between contexts and paragraphs should be natural, corresponding to the corresponding. 3)) The ending part. To summarize the whole film, point the question. To echo the head and end, simple and powerful. . Propaganda script is the text of creative concepts on the one hand, and on the other hand, the visualization of creative concepts. Therefore, when describing the screen, it is necessary to be specific and accurate. What kind of text is described in what kind of text is described, one by one. For things that people are unfamiliar, make specific descriptions. The expression of the screen generally uses narrative, description, and explanation, and it can be represented by drawing if necessary. In the design of the screen, master the rhythm. There is a promotional videos that need to be commentary. Each picture or a set of screens when making a script should be matched with a corresponding interpretation word. . The next thing to complete after completing the overall script outline is how to use unique creative organizations and expand the content of this outline. First of all, there is an imaginary picture in the mind, combining the theme of the film for creation. In the process of creation, it is not too restrained. As long as you have good creative ideas, and meet the customer's publicity requirements, you will show your creativity. Combined with the actual situation of customers, create innovative and innovative script copywriting. 5. After the entire script is done, it is necessary to continuously consider, repair and improve, so that the script is more moist, and it can show good results. The above 5 o'clock is a general idea of how to write the script of the promotional video. Following this idea to form an outline, and writing a qualified script copy is a relatively easy thing.
Publicity Film Copywriting Essays 1: Project Propaganda Film Copywriting Essay 1. Engineering Introduction Oriental Junzi Project was developed by Beijing Engineering Company's first joint real estate development, and it was one point by one point. The company's general package construction project is a large -scale group comprehensive building integrating the five functions of hotels, banks, business, commerce, and apartments. The project covers an area of 53 acres, with a construction area of 250,000 square meters and a total investment of 450 million yuan. This project is located on the south side of the Rulechuan Street in Ruyi Development Zone, Hohhot City. The overall architectural plane form of the project is "concave". The overall layout is lined with 6 main buildings with a large commercial podium of 80,000 square meters, and 4 main buildings are arranged on the side of the 100 -meter landscape avenue on the side of the 100 -meter landscape. The entire bank purchases. . Construction management and operational conditions M always adhere to the strategic thinking of "strong thinking and lead high -end", highlighting and accurate management. The connotation of standardized management is about to be quantified, standardized, standardized, and implemented systems, and regulations. It cannot be worse at all. It is proven through practice that precise management is the most effective way to eliminate hidden dangers and accidents. Cymal management is reflected in safety, adherence to the principle of "handling hidden hidden dangers in accordance with accidents". Adhere to "zero risks, zero violations, zero hidden dangers to ensure zero accidents". Each participating employees jointly build a strong line of defense to protect life with excellent morality and political mission to ensure the safety of construction and life and property. The safety management of the project is always in a "zero accident". "Inner Mongolia Autonomous Region Safe and Civilized Construction Site." Pyclic management is reflected in quality, adhering to the work policy of "one excellence, process excellence, internal and external beauty, and first -class quality". Through the implementation of the brand strategy, high -end quality has been greatly improved, and the project competitiveness has been greatly improved. It has been fully affirmed by the local quality supervision department. In always adhere to the strategic ideas of "strong thinking and leading high -end", highlight the core strategic concept of sincerity and win -win, and sustainable development. Sincere and win -win is the law of market survival and an important connotation of control ability. In terms of corporate development and project management, pay attention to honesty, trustworthy, disapprove of fame, loyalty to protect the market and friends; to talk about the credit harmony and failure, and to respect the contract with the owner, labor team and material suppliers on the premise of respecting the contract. Win -win -win relationship. In always adhere to the strategic thinking of "strong thinking, leading high -end", highlighting careful operation. Relying on the brand advantage of Dongfang Junzheng in Hohhot, it attracts many real estate development companies in Hohhot to visit the Dongfangjun project. The branch adheres to the principles of "strong thinking, rational management, and quality first". In order to develop better and faster, the company actively abandon the Qiu Shi Group's Yifenghui Project, and carefully selects the hope of the sun, Pingya, etc. Real estate companies further negotiated that on the morning of December 29, 20__, I signed the second phase of the Hope Sunshine Group. The total construction area is more than 140,000 square meters, and the site has been available at the scene; it will continue to follow up with the Yuyuan high -end hotel and villa project, keep an eye on the Datuki Dajima project, and create conditions for the rapid construction. . The internal management of the project Nefangjun team is a core collective that is united, courageous, willing to dedicate, and is not afraid of difficulties. Under the unified leadership of Wei Qinghe, the secretary of the Secretary and Secretary of the Project Party Working Committee, it has created a group of cadre teams with good sense of ideology, strong sense of responsibility, strong management and leading ability; strong management and leading ability. This and employees fully show the work style of "thinking, doing things with heart, work, work hard, communicating with heart, good at innovation, and courage to be responsible". The project department carried out the labor model and brand department selection activities, and a group of outstanding talents of "reliable" and "winning" have emerged. Their job performance ability and public responsibility have strong awareness. They have advanced thinking, innovative management, measures in place, construction, construction The production presentation is a good and solid situation, and it has won the "20__ National Excellent Project Manager Department" after full effort. The project aims to "care about employees, respect employees, cultivate employees, develop employees, and achieve employees". Watch the "Tangshan Earthquake", enlighten the soul of the employees; organize various style and sports competitions to enrich everyone's spatial life; travel to Hillary Muoren Prairie, get close to nature, relax; visit the Mengniu Group to experience the corporate culture and standardization management of Mengniu Group, Open up employees 'vision, learn good experience, and strengthen the construction of branches' corporate culture. The principle of "everyone is talent" and "re -training, re -training assessment, and re -use". Create a learning team, formulate a detailed training program, and comprehensively carry out the comprehensive quality training of employees. The souls and management specifications of the North Gong, the detailed explanations of business etiquette, safety, technology, contracts, and material professional knowledge, and conducting professional business quality examinations in the professional as the unit, and cultivating the three -combined compound talent of ideas, theory, and practice. The guidance of "strong thinking and leadership" to create an atmosphere of corporate culture. Promote the culture of the Northern worker concept to every corner, strengthen employees, enrich employee's spatial life, build an entertainment room; open up employees' vision, strengthen theoretical learning, and open up reading rooms; let each employee feel the northern workers culture anytime, anywhere, and the wall posts concept of posting concept The slogan, the bathroom, and the washing room to open up ideological propaganda small cards. Some people have corporate culture, achieve unified ideas, coordinate and consistent, and build a win -win progress. . The inspection and guidance of superior leaders Under the care and guidance of leaders at all levels, strongly implement the company's philosophy, adhere to the development strategy of "strong thinking, leading high -end, creating an excellent North Industry Brand", and achieved a comparison good grade. The leaders of the Autonomous Region Government, the leaders of Hohhot, the leaders of the group company, and the company leaders have visited the construction site to inspect and guide the work. They highly appreciated the construction scale, design taste, and characteristic functions of the Oriental Jun. The Construction Committee of the Autonomous Region invited the Russian delegation to visit the construction site and was praised by foreign friends. . The end of the end The company bid farewell to the 20__ years full of challenges and opportunities, and ushered in the sun and hope of 20__ years. They will be guided by the northern workers culture and the spirit of Saudi Arabia, promote and motivate employees' hard work and aggressive spirit, embark on a new starting point and the second round of leapfrog development, comprehensively strengthen branch management and team building, and continuously enhance rolling scrolls Business capabilities, safety management capabilities, and profit -making capabilities, make due contributions to the casting of the North Governor of the North! Plipping the Copywriter of the Publicity Film 2: School Propaganda Film Copywriting Essay 1. Theme: Reality and memory n n n R n. Theme interpretation: Centennial southern division, left deep memory for history. With the dust of history, we see that Zeng Jin's glory and bumps can still make us unforgettable. Today, when we approached the South Division, we suddenly discovered that the warm and vicissitudes of temperament remains, but it gives the magnificent upright, full of vitality, and spraying a magnificent momentum. and when we enter Nanjing Normal University, we can be deeply affected. History makes the old school full of culture and heritage. The teacher dedicated the energy and knowledge to the school. This is the current Nanjing Normal University, a school that contains vicissitudes but does not lose its modern atmosphere. This is not only the memory of his alma mater for more than a hundred years, but also the teacher and classmates' nostalgia and memories of him. On the occasion of this alma mater, we integrate reality and memories in one furnace to express their love and gratitude to the alma mater. . Overview of the process: 1. From the century -old southern division, historical, vicissitudes, huge changes (2 minutes long) 2. Inheritance: Simply, modern, prosperous (5 minutes (5 minutes (5 minutes (5 minutes ) 3. Turn: University memory, friendship, dream, youth (2 minutes) 4. Farewell, forever memories (2 minutes) Main content: The first: start: 100 years of southern division, history, vicissitudes, giant (2 minutes long) In a simple room, a album lens pulls closer to the album, the album is opened to open , Music (Song of Nanjing Normal University), appeared: In 1902, a photo of the campus campus on the campus of Sanjiang Normal University, after 5 seconds of pages, a photo of the campus of the campus of Nanjing Higher Normal University appeared. After 5 seconds of pages, the National Central University appeared. A photo of the campus scene, after 5 seconds to turn the page, a photo of the campus of the Normal School of Nanjing University appeared. After 5 seconds, the page turned the page. After the screen is fixed, the lens is closer, and the picture is completely entered, and the picture becomes color. At the same time as the above photos appeared, the lower part of the album was blank, and the century -old school history of Nanjing Normal University appeared one by one. , Tao Xingzhi, Chen Rong, Chen Zhongfan and other capable people have come out; in 1927, the National Central University, the glorious era, and the heyday; in 1952, the Normal University of Nanjing University developed in revival and suffering; from 1984 to now, Nanjing Normal University University Reshape the glory of the past, raise your heads to the future, and move towards the future. " After using the flip effect, the font black body appears. After 1 second), "history and reality" appear (placed under the above sentence, insert the font regular body from the left side of the screen, the font size is small) : Today campus, rustic, modern, prosperous (5 minutes) background music: "Childhood" (Ban De Rui) The screen returns to that room, open the album, takes out a normal diary, open it After that, the words appeared in the form of writing: "Xiaoyu 110 days before the school celebration This passed through the hustle and bustle, passing the glitter, and entering the world from the Suiyuan Campus. How much history, how many cultures have been bred in the fragrance of flowers. The lamb -like trails, the steps of the bluestone are full of charm, showing her peerless style. " Shooting, shooting naturally, and introducing each shooting point): The route enters from the gate, arrives at Jingwen Park, introduces Jingwen Park, and shoots in Jingwen Park. Large lawn, Introduction to the large lawn (mainly introduced the student activities) to shoot Building 100, the picture was suspended, and the close -up of Building 100, including its surrounding plants and flowers, went straight into the German Garden. The overall feeling of the environment) Passing through the lush steps of the trees, shooting the middle building upwards, and introducing the middle building. The shooting is over. The diary again appeared again. After opening, text appeared: "60 days before the school celebration Angry and vitality. Students with three or three or two, selling on the roadside, decorated a bustling and busy. Stop here and throw away the haze in life and life. N screen switch to real -world shooting (shoot from the first person's perspective, shoot naturally, and introduce each shooting point): go out from Zijin backdoor, enter Zijin back street, from the street to the end of the street, the close -up of each of the exquisite seeing the exquisitely seen Food and storefront, and briefly introduce the famous ones. In the meantime, I entered a small shop opened by a student. After walking out of the small shop, the lens rotated to shoot the entire Zijin back street, and the shooting was over. The picture converted into a diary. After opening, text appears: "28 days before the school celebration When I reached the courage of the school, I couldn't believe that the campus was about to spend its 110th birthday. The majestic library, the row of building complexes, pulled people back to the prosperity of modern society from the ancient garden. Other do not want to say more, the campus surrounded by the mountains makes people feel that a proud modern momentum rises! " The picture switch to real -world shooting (shooting from the first person's perspective, natural shooting, and Introduce each shooting point): Enter from the main entrance, the 110th anniversary countdown to the eye, surround the Century Square, introduce the basic information of the World Square, push the lens to the library, and include the flow of people entering and leaving the library. Essence By bypassing the Jingwen Library, then entering Houshan, following the Mount Houshan Road into the Lover's slope, shooting an international exchange center and Caiyue Lake, and introducing the lover's slope, Caiyue Lake, and International Exchange Center. host. Finally, look for a couple to stroll and shoot, and then end the shooting. Note: All the introductory language in the second act is based on flat spoken language, mainly based on the memory and impression of the shooter, without fixed forms and lines. Sed 3: Turn: University memory, friendship, dream, youth (2 minutes) background music: with an orchid Main content: Random interview and interview content on campus students : What is the most anticipated place for the university now? Junior: What did you give you in the university? : What is the most university that you can't give up? Video screen: The picture directly cuts into a classmate's The interview, and then the screen was compact in sequence, and as the number of people increased, the speed became faster and faster, until the sound of the students answered. Finally, each interview photo was spliced together, combined with a smile of many students in a university, and became a new photo. This Fourth Act: Forever: Memory Passenger, Forever Memories (2 minutes) background music: Caribbean Blue 1. Scenes to shoot couples between trees in the Suiyuan Campus: Couple slow Coming from far and near, it hugs each other after the lens is 20 meters away. After 15 seconds, the picture is fixed and transformed into a photo, and from color to black and white income album. 2. Scenes sold at the Zijin Campus: 5 minutes shooting, played at normal speed in the first 30 seconds, and it did not double the next 30 seconds. Become a black and white income album. . Shooting the library of the library at the Xianlin Campus: shooting in the distance, 5 minutes shooting time, played at a normal speed in the first 30 seconds, and the latter did not double the next 30 seconds. Change to photos, color becomes black and white income album. The photos of the last picture at the beginning of the Park School at the beginning. The photos changed from color to black and white. Out experience again, a photo of the campus of Nanjing University Teachers College, a photo of the National Central University Campus, Nanjing gets the Normal College A photo of the campus, a photo of the campus of Sanjiang Normal School. The album is closed. Tailing: Appears on the cover of the album (this paragraph is accompanied by a male voice monologue): a century -old school history, a century -old school, when we review the past, we see culture and the heritage. When we are based on the present, we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel it. It is practical and forge ahead. When we look forward to the future, we hope that the century -old South Normal University will make their own voice on the land here, walk out of our own path, and create eternal glory! The publicity film copywriting essay 3 : Municipal Propaganda Film Copywriting Fan Essay I. Propaganda Film Age Background Analysis . It is expected to be positioned for 10 minutes: The city of Linhai has been a bustling place of trade since ancient times. Binhai New District, as one of the cities in my country, has a unique geographical location. Among them, the business district has three -dimensional traffic, which not only connects with many domestic cities, but also connects with many countries in the world to promote economic development. It is also the ideal of elite people and cities that pay attention to the living environment. . Promotional video concept: As one of the top ten battles in the Binhai New District, the construction of the central business district is bound to move forward with the momentum of leading navigation. Focusing on "New Binhai" as the main axis, the leading role of the central business district is interpreted from the perspective of financial economy, living environment, transportation, and shopping. Comprehensively reflected the business district of Binhai New District is a place full of work passion and dreams of life. . Copywriting ideas: 1. Environment -low -carbon harmonious, ecological nature, urban oxygen bar. The central business district advocates ecology and nature, and powerful green plants are surrounded by urban oxygen bar in Binhai New District. 2. Traffic -powerful hub station, high -efficiency and three -dimensional transportation, convenient and fast. strong transportation hubs are convenient for people's travel, and three -dimensional transportation is more humane. 3. Financial commerce — the largest and most concentrated business gathering place for high -scale buildings. Colidal business districts, stationed in many companies. Dinglie to serve the top living center of global financial leaders and elites. 4. Leisure and entertainment shopping -high -quality, luxury goods, characteristics. The diversified shopping malls, gathering many high -end brands, and a place for fashion. 5. Residence -Foreign -related apartments, high -end housing, hotel apartment. The high -quality living standard, a living hall for successful people and foreigners. . Framework Framework 1. Open: Gotor: (Real view) Old coastal, the port business is busy. (3D animation) The current coastal, (panoramic) large freight airport, (bird's eye view) port large container, (close -up) railway platform is flowing. The strong transportation hub of the central business district, wide roads, and orderly vehicles. Green ecological areas, insects cry, people get along with nature. The description: Talking about the historical history of the coastal, and then starting from the transportation and environment, highlight the central business district chasing the natural ecology, build a low -carbon financial area and ecological residential area. Oxygen bar is where the city is integrated with nature, and the living environment of people's hearts. The three -dimensional transportation network makes the people's lives more fast. From home to the company in a short time, saving time. 2. Part 2: Gotor: The three -dimensional animation is displayed in the modern and international urban appearance of the family fortress, Xiangluo Bay, Jiefang Road, Blue Whale Island, and West Sutra. During the day, as the core business district, many elites gathered here. The picture reflects the commercialized office environment and the hard work of the elite people. People work in low -carbon financial areas. The approach in the evening, people walked out of office buildings and entered the surrounding shopping malls to relax. The items in the mall are complete and everything. While enjoying the fun of shopping, I was tired to go to the restaurant for dinner. Some trendy people have carnivated in the bar and released pressure in KTV. In someone returned to his own harbor after get off work. After a meal, he bent with his family on the green lawn. It was quiet and comfortable around, and it was naturally integrated with green. The description: The style of the business district of the trajectory display center with one day of life. The business district of the exhibition center is a charm area of elite people's gathering, fashion trend gathering, and high -end houses. It is a leading area that is full of high -end and fashionable living environment and full of this green ecology. It is a representative of fusion and is not available in other cities. has a beautiful living environment and three -dimensional transportation. It has further advanced in business investment promotion and employment development. The central area of financial commerce has attracted more foreign companies to resident at this foundation. It is the core area with diversified, high -quality and international standards. During the day, it was full of energy and enthusiasm. 3. End This: Daily comes. After a rest of the night, people get up and enter a new day of life. The white pigeons flying outside the window. People who are gratifying when people chase their careers and smiles happily in the city. The description: People feel that people feel that they can realize their dreams while fulfilling their dreams and fully feel the harmonious living environment. Feel happiness from the heart. Looking forward to the future, more companies injects the business district of Binhai New Area, and the prosperous scene refers to the day. . The effect of promotional videos is expected effectively attracting many enterprises to fund the central business district of Binhai New Area, and the economic stable growth. Become a well -known high -end place in the country. It is the place of everyone's dream. Plip -related articles related articles: 1 1. Enterprise Propaganda Film Copywriting Family Text 2. Enterprise Propaganda Film Planning Copy n 4. Enterprise Propaganda Film Culture 5. Documentary Planning Copywriting Family Text
In the shooting of the promotional video, the copywriting is the core part of the entire shooting process. It has significant guiding significance in the filming of the entire promotional video. Therefore, any excellent promotional video cannot be separated from excellent copywriting. Do you know what are the ways to write publicity film copywriting? The following is the writing method and related samples of the publication of the promotional film copy. Welcome to see.
The method of writing promotional copywriting In the production of the entire promotional video, planning and writing a promotional video script is the necessary first step. The creation of publicity and copywriting is a language of creative thinking in vivid images. Draw in the form of the scene and outline the specific image of the promotional video. The quality of the promotional script determines the quality of the promotional video. Therefore, if you want to achieve a good publicity effect, the promotional film script plays a key role.那么脚本文案要怎么写呢?rn 一、首先我们在做宣传片之前，要确定和清晰认识客户需要的诉求点是什么，比如：城市人文，城市景点，城市发展;公司形象、品牌Or products, services, etc., and what occasions are the film, the most important propaganda part of the film, etc. We communicate with customers and ask for detailed information in order to better understand and master the content of promotion.
. After detailed understanding of the customer's requirements and related matters, start writing and designing the outline of the promotional video script. It occupies a very important position in the promotional video, and its role is to attract attention and improve viewing interest. The beginning part should not be too long. You can click the theme through a short shot and a few commentary. 2) In the middle of the expansion, it should be step by step and gradually deepen. There are hierarchical division paragraphs. The paragraph is connected to nature. The content of the content is clear and there are detailed and slightly. The transition between contexts and paragraphs should be natural, corresponding to the corresponding. 3)) The ending part. To summarize the whole film, point the question. To echo the head and end, simple and powerful.
. Propaganda script is the text of creative concepts on the one hand, and on the other hand, the visualization of creative concepts. Therefore, when describing the screen, it is necessary to be specific and accurate. What kind of text is described in what kind of text is described, one by one. For things that people are unfamiliar, make specific descriptions. The expression of the screen generally uses narrative, description, and explanation, and it can be represented by drawing if necessary. In the design of the screen, master the rhythm. There is a promotional videos that need to be commentary. Each picture or a set of screens when making a script should be matched with a corresponding interpretation word.
. The next thing to complete after completing the overall script outline is how to use unique creative organizations and expand the content of this outline. First of all, there is an imaginary picture in the mind, combining the theme of the film for creation. In the process of creation, it is not too restrained. As long as you have good creative ideas, and meet the customer's publicity requirements, you will show your creativity. Combined with the actual situation of customers, create innovative and innovative script copywriting.
5. After the entire script is done, it is necessary to continuously consider, repair and improve, so that the script is more moist, and it can show good results.
The above 5 o'clock is a general idea of how to write the script of the promotional video. Following this idea to form an outline, and writing a qualified script copy is a relatively easy thing.
Publicity Film Copywriting Essays 1: Project Propaganda Film Copywriting Essay 1. Engineering Introduction
Oriental Junzi Project was developed by Beijing Engineering Company's first joint real estate development, and it was one point by one point. The company's general package construction project is a large -scale group comprehensive building integrating the five functions of hotels, banks, business, commerce, and apartments. The project covers an area of 53 acres, with a construction area of 250,000 square meters and a total investment of 450 million yuan. This project is located on the south side of the Rulechuan Street in Ruyi Development Zone, Hohhot City. The overall architectural plane form of the project is "concave". The overall layout is lined with 6 main buildings with a large commercial podium of 80,000 square meters, and 4 main buildings are arranged on the side of the 100 -meter landscape avenue on the side of the 100 -meter landscape. The entire bank purchases.
. Construction management and operational conditions
M always adhere to the strategic thinking of "strong thinking and lead high -end", highlighting and accurate management. The connotation of standardized management is about to be quantified, standardized, standardized, and implemented systems, and regulations. It cannot be worse at all. It is proven through practice that precise management is the most effective way to eliminate hidden dangers and accidents.
Cymal management is reflected in safety, adherence to the principle of "handling hidden hidden dangers in accordance with accidents". Adhere to "zero risks, zero violations, zero hidden dangers to ensure zero accidents". Each participating employees jointly build a strong line of defense to protect life with excellent morality and political mission to ensure the safety of construction and life and property. The safety management of the project is always in a "zero accident". "Inner Mongolia Autonomous Region Safe and Civilized Construction Site."
Pyclic management is reflected in quality, adhering to the work policy of "one excellence, process excellence, internal and external beauty, and first -class quality". Through the implementation of the brand strategy, high -end quality has been greatly improved, and the project competitiveness has been greatly improved. It has been fully affirmed by the local quality supervision department.
In always adhere to the strategic ideas of "strong thinking and leading high -end", highlight the core strategic concept of sincerity and win -win, and sustainable development. Sincere and win -win is the law of market survival and an important connotation of control ability. In terms of corporate development and project management, pay attention to honesty, trustworthy, disapprove of fame, loyalty to protect the market and friends; to talk about the credit harmony and failure, and to respect the contract with the owner, labor team and material suppliers on the premise of respecting the contract. Win -win -win relationship.
In always adhere to the strategic thinking of "strong thinking, leading high -end", highlighting careful operation. Relying on the brand advantage of Dongfang Junzheng in Hohhot, it attracts many real estate development companies in Hohhot to visit the Dongfangjun project. The branch adheres to the principles of "strong thinking, rational management, and quality first". In order to develop better and faster, the company actively abandon the Qiu Shi Group's Yifenghui Project, and carefully selects the hope of the sun, Pingya, etc. Real estate companies further negotiated that on the morning of December 29, 20__, I signed the second phase of the Hope Sunshine Group. The total construction area is more than 140,000 square meters, and the site has been available at the scene; it will continue to follow up with the Yuyuan high -end hotel and villa project, keep an eye on the Datuki Dajima project, and create conditions for the rapid construction.
. The internal management of the project
Nefangjun team is a core collective that is united, courageous, willing to dedicate, and is not afraid of difficulties. Under the unified leadership of Wei Qinghe, the secretary of the Secretary and Secretary of the Project Party Working Committee, it has created a group of cadre teams with good sense of ideology, strong sense of responsibility, strong management and leading ability; strong management and leading ability.
This and employees fully show the work style of "thinking, doing things with heart, work, work hard, communicating with heart, good at innovation, and courage to be responsible". The project department carried out the labor model and brand department selection activities, and a group of outstanding talents of "reliable" and "winning" have emerged. Their job performance ability and public responsibility have strong awareness. They have advanced thinking, innovative management, measures in place, construction, construction The production presentation is a good and solid situation, and it has won the "20__ National Excellent Project Manager Department" after full effort.
The project aims to "care about employees, respect employees, cultivate employees, develop employees, and achieve employees". Watch the "Tangshan Earthquake", enlighten the soul of the employees; organize various style and sports competitions to enrich everyone's spatial life; travel to Hillary Muoren Prairie, get close to nature, relax; visit the Mengniu Group to experience the corporate culture and standardization management of Mengniu Group, Open up employees 'vision, learn good experience, and strengthen the construction of branches' corporate culture.
The principle of "everyone is talent" and "re -training, re -training assessment, and re -use". Create a learning team, formulate a detailed training program, and comprehensively carry out the comprehensive quality training of employees. The souls and management specifications of the North Gong, the detailed explanations of business etiquette, safety, technology, contracts, and material professional knowledge, and conducting professional business quality examinations in the professional as the unit, and cultivating the three -combined compound talent of ideas, theory, and practice.
The guidance of "strong thinking and leadership" to create an atmosphere of corporate culture. Promote the culture of the Northern worker concept to every corner, strengthen employees, enrich employee's spatial life, build an entertainment room; open up employees' vision, strengthen theoretical learning, and open up reading rooms; let each employee feel the northern workers culture anytime, anywhere, and the wall posts concept of posting concept The slogan, the bathroom, and the washing room to open up ideological propaganda small cards. Some people have corporate culture, achieve unified ideas, coordinate and consistent, and build a win -win progress.
. The inspection and guidance of superior leaders
Under the care and guidance of leaders at all levels, strongly implement the company's philosophy, adhere to the development strategy of "strong thinking, leading high -end, creating an excellent North Industry Brand", and achieved a comparison good grade. The leaders of the Autonomous Region Government, the leaders of Hohhot, the leaders of the group company, and the company leaders have visited the construction site to inspect and guide the work. They highly appreciated the construction scale, design taste, and characteristic functions of the Oriental Jun. The Construction Committee of the Autonomous Region invited the Russian delegation to visit the construction site and was praised by foreign friends.
. The end of the end
The company bid farewell to the 20__ years full of challenges and opportunities, and ushered in the sun and hope of 20__ years. They will be guided by the northern workers culture and the spirit of Saudi Arabia, promote and motivate employees' hard work and aggressive spirit, embark on a new starting point and the second round of leapfrog development, comprehensively strengthen branch management and team building, and continuously enhance rolling scrolls Business capabilities, safety management capabilities, and profit -making capabilities, make due contributions to the casting of the North Governor of the North!
Plipping the Copywriter of the Publicity Film 2: School Propaganda Film Copywriting Essay 1. Theme:
Reality and memory n n n R n. Theme interpretation:
Centennial southern division, left deep memory for history. With the dust of history, we see that Zeng Jin's glory and bumps can still make us unforgettable. Today, when we approached the South Division, we suddenly discovered that the warm and vicissitudes of temperament remains, but it gives the magnificent upright, full of vitality, and spraying a magnificent momentum.
and when we enter Nanjing Normal University, we can be deeply affected. History makes the old school full of culture and heritage. The teacher dedicated the energy and knowledge to the school. This is the current Nanjing Normal University, a school that contains vicissitudes but does not lose its modern atmosphere.
This is not only the memory of his alma mater for more than a hundred years, but also the teacher and classmates' nostalgia and memories of him. On the occasion of this alma mater, we integrate reality and memories in one furnace to express their love and gratitude to the alma mater.
. Overview of the process:
1. From the century -old southern division, historical, vicissitudes, huge changes (2 minutes long)
2. Inheritance: Simply, modern, prosperous (5 minutes (5 minutes (5 minutes (5 minutes )
3. Turn: University memory, friendship, dream, youth (2 minutes)
4. Farewell, forever memories (2 minutes)
Main content:
The first: start: 100 years of southern division, history, vicissitudes, giant (2 minutes long)
In a simple room, a album lens pulls closer to the album, the album is opened to open , Music (Song of Nanjing Normal University), appeared: In 1902, a photo of the campus campus on the campus of Sanjiang Normal University, after 5 seconds of pages, a photo of the campus of the campus of Nanjing Higher Normal University appeared. After 5 seconds of pages, the National Central University appeared. A photo of the campus scene, after 5 seconds to turn the page, a photo of the campus of the Normal School of Nanjing University appeared. After 5 seconds, the page turned the page. After the screen is fixed, the lens is closer, and the picture is completely entered, and the picture becomes color.
At the same time as the above photos appeared, the lower part of the album was blank, and the century -old school history of Nanjing Normal University appeared one by one. , Tao Xingzhi, Chen Rong, Chen Zhongfan and other capable people have come out; in 1927, the National Central University, the glorious era, and the heyday; in 1952, the Normal University of Nanjing University developed in revival and suffering; from 1984 to now, Nanjing Normal University University Reshape the glory of the past, raise your heads to the future, and move towards the future. " After using the flip effect, the font black body appears. After 1 second), "history and reality" appear (placed under the above sentence, insert the font regular body from the left side of the screen, the font size is small)
: Today campus, rustic, modern, prosperous (5 minutes)
background music: "Childhood" (Ban De Rui)
The screen returns to that room, open the album, takes out a normal diary, open it After that, the words appeared in the form of writing:
"Xiaoyu 110 days before the school celebration
This passed through the hustle and bustle, passing the glitter, and entering the world from the Suiyuan Campus. How much history, how many cultures have been bred in the fragrance of flowers. The lamb -like trails, the steps of the bluestone are full of charm, showing her peerless style. "
Shooting, shooting naturally, and introducing each shooting point): The route enters from the gate, arrives at Jingwen Park, introduces Jingwen Park, and shoots in Jingwen Park. Large lawn, Introduction to the large lawn (mainly introduced the student activities) to shoot Building 100, the picture was suspended, and the close -up of Building 100, including its surrounding plants and flowers, went straight into the German Garden. The overall feeling of the environment) Passing through the lush steps of the trees, shooting the middle building upwards, and introducing the middle building. The shooting is over.
The diary again appeared again. After opening, text appeared:
"60 days before the school celebration
Angry and vitality. Students with three or three or two, selling on the roadside, decorated a bustling and busy. Stop here and throw away the haze in life and life. N screen switch to real -world shooting (shoot from the first person's perspective, shoot naturally, and introduce each shooting point): go out from Zijin backdoor, enter Zijin back street, from the street to the end of the street, the close -up of each of the exquisite seeing the exquisitely seen Food and storefront, and briefly introduce the famous ones. In the meantime, I entered a small shop opened by a student. After walking out of the small shop, the lens rotated to shoot the entire Zijin back street, and the shooting was over.
The picture converted into a diary. After opening, text appears:
"28 days before the school celebration
When I reached the courage of the school, I couldn't believe that the campus was about to spend its 110th birthday. The majestic library, the row of building complexes, pulled people back to the prosperity of modern society from the ancient garden. Other do not want to say more, the campus surrounded by the mountains makes people feel that a proud modern momentum rises! "
The picture switch to real -world shooting (shooting from the first person's perspective, natural shooting, and Introduce each shooting point): Enter from the main entrance, the 110th anniversary countdown to the eye, surround the Century Square, introduce the basic information of the World Square, push the lens to the library, and include the flow of people entering and leaving the library. Essence By bypassing the Jingwen Library, then entering Houshan, following the Mount Houshan Road into the Lover's slope, shooting an international exchange center and Caiyue Lake, and introducing the lover's slope, Caiyue Lake, and International Exchange Center. host. Finally, look for a couple to stroll and shoot, and then end the shooting.
Note: All the introductory language in the second act is based on flat spoken language, mainly based on the memory and impression of the shooter, without fixed forms and lines.
Sed 3: Turn: University memory, friendship, dream, youth (2 minutes)
background music: with an orchid Main content: Random interview and interview content on campus students : What is the most anticipated place for the university now? Junior: What did you give you in the university?
: What is the most university that you can't give up? Video screen: The picture directly cuts into a classmate's The interview, and then the screen was compact in sequence, and as the number of people increased, the speed became faster and faster, until the sound of the students answered. Finally, each interview photo was spliced together, combined with a smile of many students in a university, and became a new photo.
This Fourth Act: Forever: Memory Passenger, Forever Memories (2 minutes)
background music: Caribbean Blue
1. Scenes to shoot couples between trees in the Suiyuan Campus: Couple slow Coming from far and near, it hugs each other after the lens is 20 meters away. After 15 seconds, the picture is fixed and transformed into a photo, and from color to black and white income album.
2. Scenes sold at the Zijin Campus: 5 minutes shooting, played at normal speed in the first 30 seconds, and it did not double the next 30 seconds. Become a black and white income album.
. Shooting the library of the library at the Xianlin Campus: shooting in the distance, 5 minutes shooting time, played at a normal speed in the first 30 seconds, and the latter did not double the next 30 seconds. Change to photos, color becomes black and white income album.
The photos of the last picture at the beginning of the Park School at the beginning. The photos changed from color to black and white. Out experience again, a photo of the campus of Nanjing University Teachers College, a photo of the National Central University Campus, Nanjing gets the Normal College A photo of the campus, a photo of the campus of Sanjiang Normal School. The album is closed.
Tailing: Appears on the cover of the album (this paragraph is accompanied by a male voice monologue): a century -old school history, a century -old school, when we review the past, we see culture and the heritage. When we are based on the present, we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel that we feel it. It is practical and forge ahead. When we look forward to the future, we hope that the century -old South Normal University will make their own voice on the land here, walk out of our own path, and create eternal glory!
The publicity film copywriting essay 3 : Municipal Propaganda Film Copywriting Fan Essay I. Propaganda Film Age Background Analysis
. It is expected to be positioned for 10 minutes: The city of Linhai has been a bustling place of trade since ancient times. Binhai New District, as one of the cities in my country, has a unique geographical location. Among them, the business district has three -dimensional traffic, which not only connects with many domestic cities, but also connects with many countries in the world to promote economic development. It is also the ideal of elite people and cities that pay attention to the living environment.
. Promotional video concept: As one of the top ten battles in the Binhai New District, the construction of the central business district is bound to move forward with the momentum of leading navigation. Focusing on "New Binhai" as the main axis, the leading role of the central business district is interpreted from the perspective of financial economy, living environment, transportation, and shopping. Comprehensively reflected the business district of Binhai New District is a place full of work passion and dreams of life.
. Copywriting ideas:
1. Environment -low -carbon harmonious, ecological nature, urban oxygen bar.
The central business district advocates ecology and nature, and powerful green plants are surrounded by urban oxygen bar in Binhai New District.
2. Traffic -powerful hub station, high -efficiency and three -dimensional transportation, convenient and fast.
strong transportation hubs are convenient for people's travel, and three -dimensional transportation is more humane.
3. Financial commerce — the largest and most concentrated business gathering place for high -scale buildings.
Colidal business districts, stationed in many companies. Dinglie to serve the top living center of global financial leaders and elites.
4. Leisure and entertainment shopping -high -quality, luxury goods, characteristics.
The diversified shopping malls, gathering many high -end brands, and a place for fashion.
5. Residence -Foreign -related apartments, high -end housing, hotel apartment.
The high -quality living standard, a living hall for successful people and foreigners.
. Framework Framework
1. Open:
Gotor: (Real view) Old coastal, the port business is busy. (3D animation) The current coastal, (panoramic) large freight airport, (bird's eye view) port large container, (close -up) railway platform is flowing. The strong transportation hub of the central business district, wide roads, and orderly vehicles. Green ecological areas, insects cry, people get along with nature.
The description: Talking about the historical history of the coastal, and then starting from the transportation and environment, highlight the central business district chasing the natural ecology, build a low -carbon financial area and ecological residential area. Oxygen bar is where the city is integrated with nature, and the living environment of people's hearts. The three -dimensional transportation network makes the people's lives more fast. From home to the company in a short time, saving time.
2. Part 2:
Gotor: The three -dimensional animation is displayed in the modern and international urban appearance of the family fortress, Xiangluo Bay, Jiefang Road, Blue Whale Island, and West Sutra.
During the day, as the core business district, many elites gathered here. The picture reflects the commercialized office environment and the hard work of the elite people. People work in low -carbon financial areas.
The approach in the evening, people walked out of office buildings and entered the surrounding shopping malls to relax. The items in the mall are complete and everything. While enjoying the fun of shopping, I was tired to go to the restaurant for dinner. Some trendy people have carnivated in the bar and released pressure in KTV.
In someone returned to his own harbor after get off work. After a meal, he bent with his family on the green lawn. It was quiet and comfortable around, and it was naturally integrated with green.
The description: The style of the business district of the trajectory display center with one day of life. The business district of the exhibition center is a charm area of elite people's gathering, fashion trend gathering, and high -end houses. It is a leading area that is full of high -end and fashionable living environment and full of this green ecology. It is a representative of fusion and is not available in other cities.
has a beautiful living environment and three -dimensional transportation. It has further advanced in business investment promotion and employment development. The central area of financial commerce has attracted more foreign companies to resident at this foundation. It is the core area with diversified, high -quality and international standards. During the day, it was full of energy and enthusiasm.
3. End
This: Daily comes. After a rest of the night, people get up and enter a new day of life. The white pigeons flying outside the window. People who are gratifying when people chase their careers and smiles happily in the city.
The description: People feel that people feel that they can realize their dreams while fulfilling their dreams and fully feel the harmonious living environment. Feel happiness from the heart. Looking forward to the future, more companies injects the business district of Binhai New Area, and the prosperous scene refers to the day.
. The effect of promotional videos is expected
effectively attracting many enterprises to fund the central business district of Binhai New Area, and the economic stable growth. Become a well -known high -end place in the country. It is the place of everyone's dream.
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