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2 thoughts on “The status quo of the mother and baby industry in China”
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In terms of sales channels, at present, the comprehensive maternal and infant e -commerce platform has become the most important shopping channel for consumers; offline maternal and infant channels still have strong vitality, and offline stores such as maternal and infant stores and large supermarkets are also consumer. The main channel selection of shopping.
If offline brand competition pattern: the main offline maternal and infant brand strength is still strong
From the perspective of selling the main maternal and infant brands in my country's offline sales, the retailers of maternal and infant products on the market in business positioning and development model There are differences in resource control and operating areas.
Theoya is more than 1,600 direct -operated stores and franchise stores nationwide, mainly concentrated in South China and East China. A total of 434 direct -operated stores in the country, mainly concentrated in second- and third -tier cities. Most of the stores are distributed in Jiangsu, Shanghai, Anhui, Zhejiang, Chongqing and other regions. The baby love room is positioned in the mid -to -high -end market. A total of 282 stores nationwide are concentrated in the East China region, occupying the Zhejiang, Shanghai, Fujian and Jiangsu market. In terms of the average area of the store, the average area of the children's king store reached 2500 square meters, and the largest single store area exceeded 7,000 square meters, far exceeding other retailers.
I online brand competition pattern: Comprehensive maternal and infant e -commerce market competitiveness is stronger than vertical mother -to -child e -commerce brand
-The overall competition of maternal and baby e -commerce brands
Overall perspective, comprehensive in my country, comprehensive China Maternal and infant e -commerce has a strong competitive advantage from all aspects of the brand and market size. In addition, the comprehensive maternal and infant e -commerce layout downstream logistics/warehousing is relatively complete. To a certain extent, the industry barriers have been formed, and they have a considerable advantage. The waist enterprise is a vertical maternal and infant e -commerce platform that advocates refined operation and focuses on the mother and baby sector. However, in view of the fact that there is not enough funds to improve the industrial chain, the overall scale growth is weak.
-Comprehensive maternal and infant e -commerce competition
The active users of comprehensive maternal and infant e -commerce companies are the most active users of Taobao Tmall, reaching 779 million; JD.com is 472 million, and Taobao Tmall The platform difference is 307 million. Vipshop is 84 million, which has not yet reached 100 million. In general, in 2020, domestic comprehensive maternal and infant e -commerce companies still have the largest number of active users of Taobao Tmall under the Alibaba Group.
-competition for vertical mother and baby e -commerce
The traffic of vertical mother and baby e -commerce is relatively small than that of maternal and infant e -commerce. There are more than one million Beibei and honey buds, and the active users of the child king are between 50-1 million.
A market concentration analysis: Baby milk powder market concentration is high
It from the main segmented category of the mother and baby market in my country, the siphon effect of the baby milk powder head brand is significant and more centralized; the demand is more refined The infant cleaning market is relatively scattered and competitive, and there is no leading brand.
The first half of 2011, from the perspective of the sales market share, the CR10 of the baby milk powder market reached 74%, the CR10 of the baby diaper market reached 57%, and the CR10 of the baby washing market was 30%.
Note: The outer ring is data in the first half of 2021, and the inner cake map is data in the first half of 2020.
In general, in terms of channels, the competition between Chinese offline mother and infant companies is still fierce. The market competitiveness of maternal and infant e -commerce companies has gradually increased and gradually seized market share. At the same time The competitive strength of the business is stronger than the vertical e -commerce brands such as Beibei and the King of Children; from the perspective of the market segment, the concentration of the infant milk powder market is high, and the fine product markets such as infant cleaning are scattered. The market concentration is in the market concentration. Fall year by year.
-For more industries related data, please refer to the Foresight Industry Research Institute "China's Maternal and Infant Industry Market Prospective and Investment Strategic Planning Analysis Report"
2008-2009 Chinese Maternal and Baby Products Consumption Market and Leading Enterprise Operation Model Deep Study Report
[Keywords]: Maternal and Baby Products Maternal and Baby Products Industry Market Operation Model Innovation Industry Cooperation Channel Innovation Marketing Strategy Leading Enterprise
[Publishing Date]: December 2008
[Delivery method]: Email Electronic Edition or EMS Express Express
[Report page number]: 180 pages
[Figure quantity]: 120
[Chinese price]: Paper Saipan version of 7500 yuan RMB Email Electronic Edition 8,000 yuan RMB Two Version is 8500 yuan RMB
[English version]: Paper Jiejie Email Email Electronic Version 3,400 USD 3600
[Report encoding]: DHD
Order: 0755-25407296 25407295 25407397 25407713
"In-depth Research Report on the Operation Model Market and Leading Enterprise Operation Model of Chinese Maternal and Infant Products in 2008-2009" is a professional team that has worked in the FMCG industry for many years. Based on the in -depth survey data, it is completed on the basis of a large amount of public information such as newspapers, magazines, online media, and professional databases that combines public newspapers, magazines, online media, and professional databases. In response to the very obvious characteristics of the mother and baby supplies market, we divide the national mother and infant supplies enterprises into national brands, expanded brands and local brand maternal and infant supplies. The core idea of this report is to study the operation mode of maternal and infant supplies from strategic levels to strategic operations, analyze the elements of various strategic operation models, management and operation models, and market operation models. In -depth comparative research of the model, providing enterprises with in -depth research consulting services for various models.
Catalogs
Chapter 1 The Research on the Internal and Outside Development Environment of the Maternal and Baby Products Market
The macroeconomic environment
, 2006-2008 China's economic growth status
2. 2006-2008 China's consumer economic growth status
three, 2006-2008 Chinese residents' income and expenditure growth status
. 2006-2008 China Price Index growth status
Section 2 Macro policy environment
. The Chinese government expands domestic demand policies
. Tax policy
. VAT reform
. Consumption tax policy adjustment
five, mother -in -law Local policies for baby products
If Section 3 Industry/Industry Policy Environment
. Production policy of maternal and infant products
. Standard policies for maternal and infant products
. The circulation policy of the mother and baby products
. The certification policy of the mother and baby products industry
. Section 4 Social Environment
. The health consumption concept of Chinese consumers
. The brand consumption concept of Chinese consumers
. Chinese consumers' fashion consumption concepts
. The antique consumption concept of Chinese consumers
. The gift consumption concept of Chinese consumers
6. Chinese consumers' festival consumption concepts
macro consumption environment
I, China Resident consumer motivation
. Consumption information acquisition habits of Chinese residents
. Analysis of Chinese residents affect consumer factors
. Analysis of Chinese residents 'consumer venues
. Chinese residents' consumer communication analysis
-6 capital market environment
. Securities market environment
. The bond market environment
. Personal investment environment
Chapter 2 Chain Study
The first section of the mother and baby supplies industry chain and value chain distribution research
Section 2 Comprehensive brand n Section 3 Professional brand n Section 4 OEM/ODM/ OBM Merchants
Section 5 distributing agent
Sixth section retailer
Section 7 peripheral service providers
Chapter 3 The current status and development trend of the market operation of mother and infant supplies in China n The current status of the operation of the maternal and infant supplies industry
. Industry development process
. The key factors of the industry's successful factors
. Industry consumer attribute analysis
. The operation of the industry Model analysis
The second section of maternal and infant supplies market operation status
. The development characteristics of maternal and infant supplies market in 2008
2. Forecast of Chinese maternal and infant supplies from 2005-2010
three , 2005-2010 China Maternal and Baby Products Market Forecast
. The current Chinese mother and baby clothing market Form analysis
. Analysis of the status quo of the Chinese maternal and infant food market
6. Analysis of the status quo of the Chinese mother and baby supplementary food market
7. Analysis of the current status of the market for the household supplies of the Chinese mother and baby Analysis of the Baby Products Market Competition
. Enter the exit barriers
. The characteristics of competition
. Brand pattern
. Industry concentration
5. Differential competition pattern
Section 4 The analysis of market issues of mother and infant supplies
. Product problems
. Brand problems
. Price problems
. Marketing problems
5. Channel issues
. Funding problems
Chapter 4 Study Modeling Model of Maternal and Baby Products Marketing
Section 1 Maternal and Baby Products Industry OEM/ODM/OBM mode
I. The advantages and disadvantages of OEM/ODM/OBM SWOT analysis
. The industrial value chain in OEM/ODM/OBM mode
three, OEM/ODM/OBM mode OEM/ODM/OBM mode Development status
five, OEM/ODM/OBM mode existing problem
6, OEM/ODM/OBM case analysis
seven, OEM/ODM/OBM development trend r r r r r r r r
The e -commerce catalog marketing model of maternal and infant products
third section of the business diversification model of maternal and infant supplies industry
Section 4 The chain operation mode of maternal and infant products r
-fifth pharmacy mode of maternal and infant supplies
Section 6 of the distribution agency model of maternal and infant supplies industry
Chapter 5 Study on the Top Ten Core Factors of the Chinese Maternal and Baby Products Market
Grade Layout
Section 2 Brand Marketing
Section 3 Promotion Mode
Section 4 Electronic Business
Section 5 Media Strategy n Section 6 Cultural Marketing
Section 7 KA Marketing
Section 8 Crisis Marketing
Section 9 Packaging Strategy
Ten Management
Chapter 6 Chinese Maternal and Baby Products Industry Market Operation Model Research
Section 1 Johnson
. Overview of corporate development
2. Analysis of corporate economic benefits from 2005-2008 n. Corporate culture construction and maintenance
4. Capital route and development trend
. marketing model (4PS SCP analysis) and development trends
. brand building and development trend
7. Channel model and development trend
8. Industrial value chain model and development trend
9. Enterprise market competitiveness SWOT analysis
Purakama
Her children
Section 5 Beinmei
Chapter 7 Chinese Maternal and Infant Products Industry Advantaging Enterprise Market Operation mode research
Wahaha
. Overview of corporate development
. The analysis of corporate economic benefits from 2005-2008 n. Marketing model (4PS SCP analysis) and development Trend
. Brand construction and development trend
. Channel model and development trend
. Industrial value chain model and development trend
7. Enterprise market competitiveness SWOT analysis
The second section of Liying Room
The third section
Section 4 Yumeijing
Section 5 Yabao
Chapter 8 Chinese Maternal and Baby Products Market Operation Opportunities and Risk Research
The influencing factors of the mother and infant supplies industry in the new economic situation
It section of the maternal and infant supplies market in the new economic situation SWOT analysis
R n Section 4 The Development Risk Analysis of the Maternal and Baby Products Industry
Chapter 9: Research and Strategic Suggestions of the Chinese Maternal and Child Products Market DHD