SummarynDear, hello, first, advantage analysisn1. Price advantage: COCO milk tea is the main way to operate high -priced and low -priced operations from the beginning of its establishment. Therefore, although it has developed in the market for more than ten years, the product pricing has always been around 15 yuan. After all, consumers with low price products like it.n2. Location advantage: The store of COCO milk tea is basically near the campus, supermarkets, and office areas. There are large quantities of consumers that can bring more popularity.n3. Market advantage: The milk tea market is very rapid. In the past, people would only eat in summer, but it can be sold all year round. Moreover, the consumer group is also changing. In the past, only young people loved to drink. Now they love to drink at multiple age stages. The sales volume has been growing, and the market development potential has been great.n4. Brand advantage: In the mainland market, there are not many milk tea brands with large scale and high market recognition. COCO milk tea can be said to be the leader in the industry. There are 8,000 franchise stores in COCO milk tea, which has further enhanced the popularity of COCO milk tea.n5. Quality advantages: Coco milk tea core raw materials are produced by themselves, and special production factories can ensure the quality of raw materials. Moreover, the production process of the entire milk tea is transparent, and consumers can see it with their own eyes, so it can make consumers rest assured.n6. Service advantage: COCO milk tea is a young and hard -working team that can bring intimate services to consumers, so that every consumer can feel happy and sweet from COCO milk tea.ncoco milk tea product Figure 3nSecond, disadvantage analysisn1. Fierce competition: With the fire of COCO milk tea in the milk tea market, many people want to add a share of it, so the competitive pressure to bring Coco milk tea must be there.n2. The threshold for opening a store is not high: COCO milk tea funds can be joined. Some entrepreneurs may not follow the management of the headquarters.nThree, opportunitiesn1. Coco milk tea has always been very low -key. Now, if you improve your publicity, you will get more consumers.n2. The team is young people. They know more about the future development trend of milk tea and consumer psychology, so there will definitely be better development prospects.nFourth, threatn1. The number of brands in the same industry are increasing, and some entrepreneurs directly engraved the products and business models of COCO milk tea directly.n2. Prices are continuously rising, and it is difficult to maintain at low prices.nConsultation record · Answer on 2021-10-25nCOCO milk tea's STP analysis, hello, first, advantage analysis 1. Price advantage: Coco milk tea was the main way to operate high -priced and low -priced operations when it was established, so although it has developed in the market for more than ten years, but Product pricing is always around 15 yuan. After all, consumers with low price products like it. 2. Location advantage: The store of COCO milk tea is basically near the campus, supermarkets, and office areas. There are large quantities of consumers that can bring more popularity. 3. Market advantage: The milk tea market is very rapid. In the past, people would only eat in summer, but it can be sold all year round. Moreover, the consumer group is also changing. In the past, only young people loved to drink. Now they love to drink at multiple age stages. The sales volume has been growing, and the market development potential has been great. 4. Brand advantage: In the mainland market, there are not many milk tea brands with large scale and high market recognition. COCO milk tea can be said to be the leader in the industry. There are 8,000 franchise stores in COCO milk tea, which has further enhanced the popularity of COCO milk tea. 5. Quality advantages: Coco milk tea core raw materials are produced by themselves, and special production factories can ensure the quality of raw materials. Moreover, the production process of the entire milk tea is transparent, and consumers can see it with their own eyes, so it can make consumers rest assured. 6. Service advantage: COCO milk tea is a young and hard -working team that can bring intimate services to consumers, so that every consumer can feel happy and sweet from COCO milk tea. COCO milk tea products Figure 3. Analysis of disadvantages 1. Fierce competition: With the fire of COCO milk tea in the milk tea market, many people want to add a share of it, so the competitive pressure to bring Coco milk tea must be there. 2. The threshold for opening a store is not high: COCO milk tea funds can be joined. Some entrepreneurs may not follow the management of the headquarters. Third, opportunities 1. COCO milk tea has always been low -key. Now that it will improve publicity, it will be loved by more consumers. 2. The team is young people. They know more about the future development trend of milk tea and consumer psychology, so there will definitely be better development prospects. Fourth, threatening 1. The number of brands in the same industry are increasing, and some entrepreneurs directly engraved the products and business models of COCO milk tea directly. 2. Prices are continuously rising, and it is difficult to maintain at low prices.
SummarynDear, hello, first, advantage analysisn1. Price advantage: COCO milk tea is the main way to operate high -priced and low -priced operations from the beginning of its establishment. Therefore, although it has developed in the market for more than ten years, the product pricing has always been around 15 yuan. After all, consumers with low price products like it.n2. Location advantage: The store of COCO milk tea is basically near the campus, supermarkets, and office areas. There are large quantities of consumers that can bring more popularity.n3. Market advantage: The milk tea market is very rapid. In the past, people would only eat in summer, but it can be sold all year round. Moreover, the consumer group is also changing. In the past, only young people loved to drink. Now they love to drink at multiple age stages. The sales volume has been growing, and the market development potential has been great.n4. Brand advantage: In the mainland market, there are not many milk tea brands with large scale and high market recognition. COCO milk tea can be said to be the leader in the industry. There are 8,000 franchise stores in COCO milk tea, which has further enhanced the popularity of COCO milk tea.n5. Quality advantages: Coco milk tea core raw materials are produced by themselves, and special production factories can ensure the quality of raw materials. Moreover, the production process of the entire milk tea is transparent, and consumers can see it with their own eyes, so it can make consumers rest assured.n6. Service advantage: COCO milk tea is a young and hard -working team that can bring intimate services to consumers, so that every consumer can feel happy and sweet from COCO milk tea.ncoco milk tea product Figure 3nSecond, disadvantage analysisn1. Fierce competition: With the fire of COCO milk tea in the milk tea market, many people want to add a share of it, so the competitive pressure to bring Coco milk tea must be there.n2. The threshold for opening a store is not high: COCO milk tea funds can be joined. Some entrepreneurs may not follow the management of the headquarters.nThree, opportunitiesn1. Coco milk tea has always been very low -key. Now, if you improve your publicity, you will get more consumers.n2. The team is young people. They know more about the future development trend of milk tea and consumer psychology, so there will definitely be better development prospects.nFourth, threatn1. The number of brands in the same industry are increasing, and some entrepreneurs directly engraved the products and business models of COCO milk tea directly.n2. Prices are continuously rising, and it is difficult to maintain at low prices.nConsultation record · Answer on 2021-10-25nCOCO milk tea's STP analysis, hello, first, advantage analysis 1. Price advantage: Coco milk tea was the main way to operate high -priced and low -priced operations when it was established, so although it has developed in the market for more than ten years, but Product pricing is always around 15 yuan. After all, consumers with low price products like it. 2. Location advantage: The store of COCO milk tea is basically near the campus, supermarkets, and office areas. There are large quantities of consumers that can bring more popularity. 3. Market advantage: The milk tea market is very rapid. In the past, people would only eat in summer, but it can be sold all year round. Moreover, the consumer group is also changing. In the past, only young people loved to drink. Now they love to drink at multiple age stages. The sales volume has been growing, and the market development potential has been great. 4. Brand advantage: In the mainland market, there are not many milk tea brands with large scale and high market recognition. COCO milk tea can be said to be the leader in the industry. There are 8,000 franchise stores in COCO milk tea, which has further enhanced the popularity of COCO milk tea. 5. Quality advantages: Coco milk tea core raw materials are produced by themselves, and special production factories can ensure the quality of raw materials. Moreover, the production process of the entire milk tea is transparent, and consumers can see it with their own eyes, so it can make consumers rest assured. 6. Service advantage: COCO milk tea is a young and hard -working team that can bring intimate services to consumers, so that every consumer can feel happy and sweet from COCO milk tea. COCO milk tea products Figure 3. Analysis of disadvantages 1. Fierce competition: With the fire of COCO milk tea in the milk tea market, many people want to add a share of it, so the competitive pressure to bring Coco milk tea must be there. 2. The threshold for opening a store is not high: COCO milk tea funds can be joined. Some entrepreneurs may not follow the management of the headquarters. Third, opportunities 1. COCO milk tea has always been low -key. Now that it will improve publicity, it will be loved by more consumers. 2. The team is young people. They know more about the future development trend of milk tea and consumer psychology, so there will definitely be better development prospects. Fourth, threatening 1. The number of brands in the same industry are increasing, and some entrepreneurs directly engraved the products and business models of COCO milk tea directly. 2. Prices are continuously rising, and it is difficult to maintain at low prices.