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April 8, 2007 The student name ??? Professional economics Title Name Online Game Virtual Assets Trading Platform Brand Strategy Analysis n This Inner The background of selection: It a variety of online games, today, the "virtual asset trading" market pattern representing the second market of the online game has gradually matured. At present, the transactions of virtual items and real currencies between Europe, America or Asia, and online games are very common. Not only are they limited to the transactions of game virtual currencies, but they also include a variety of levels or task practice. Serve. The growth rate of online game virtual asset trading market is becoming more and more shocking. The online game market has entered an era of parallel development of game developers and operators. Game players, dealers, developers, and operators form a good development situation. This virtual asset trading platforms that have emerged in which the virtual asset trading platform played in the virtual market is increasing. By analyzing the brand strategy of the current large virtual asset trading platform, it is more suitable for the modern market. A better brand strategy of economic changes. Thesis meaning: With the globalization and network development of the economy, the proportion of virtual asset trading markets in e -commerce activities around the world is increasing. intermediary. In order to maintain a better and secure order order, cultivate the integrity of the virtual asset trading market, accelerate the maturity process of the online trading market, and promote the brand strategy of the virtual asset trading platform itself to promote. Due to the current immature of the virtual asset trading market, there are various defects in virtual asset trading platforms and its brand strategies. In order to accurately analyze the defects of virtual asset trading platforms and its brand strategy, this article uses the most typical brand strategies to make comprehensive analysis methods such as comparative methods, examples, and induction methods. Ip, represented by EBay, the world's largest online trading platform EBAY, represented by Taobao regional spokesperson in Asia and Taobao, the largest online trading platform in China, the two companies are different in the development process of China's virtual asset trading market. The process of brand strategy creates their respective market brands to make comparison and analysis, in order to achieve the purpose of finding a more suitable national conditions and market development laws to optimize brand strategies. Thesis structure: 1. Analysis of the current status of online game virtual asset trading platform 1.1 Development status of virtual asset trading platform 1.1.1 The scale of virtual asset transaction 1.1.2 Demand demand for virtual assets currently 1.1.3 Methods of virtual asset transactions .2 The characteristics of online game virtual asset trading platform 1.3 problems existing in virtual asset trading platforms 1.3.1 The method of virtual asset transactions is single, and scale benefits cannot be achieved 1.3.2 transaction costs and transaction risks are high 1.3.3 tax payment issues. Occupational status and labor insurance need to be discussed and resolved 2. Brand strategy of virtual asset trading platform 2.1 Frequently brand strategy of general companies 2.2 brand strategy of virtual trading platform 2.2.1 Brand positioning strategy 2.2.2 Brand promotion strategy 2.2.3 Brand marketing strategy 2.3 Virtual trading platform brand strategy 3 pair of virtual asset trading platform brand brand Suggestions for strategic improvement 3.1 Perform precise brand positioning 3.2 Pay attention to brand promotion 3.3 Improve brand quality 3.4 shape brand image 3.5 creation brand culture 4. End language References: [1]. Chen Zhi. Challenge accompanied by hope -2007 online game market outlook, March 2, 2007. [2]. Xue Zhaofeng. Credit mechanism of transaction. Internet Weekly, 2006, No. 6, p. 56. [3]. Strict. Virtual Economy. Xinhua Press, 2006, pp. 234-294. [4]. Yang Xiaqing. In -depth survey: Who is the wealthy online game? Computer world, 2006, No. 11. [5]. Zhou Haibing. Construction of the virtual asset trading platform in online games, September 25, 2006. [6]. Xie Xian. Brand strategy and international competitiveness. Journal of Fujian Medical University. Social Science Edition, 2006, No. 2. [7]. Liu Xianghui. Introduction to online marketing, June 1, 2006. [8]. Li Jin, Xu Jing. Analysis of e -commerce and logistics, May 2, 2006. [9]. The constructive thinking of the company's development of B2B e -commerce. /html///2007/0410/6871_3.html R N [10]. Enterprise e -commerce service platform development. /html///2007/0410/6857.html rmitage adopted by the main technical route or method 1. Data search method: obtain information by checking a large amount of literature and materials, refine the application, and analyze the problems. 2. Network search method: Use information technology to search for the materials you need through a large range of information technology. 3. Empirical analysis method: Based on specific cases as the main support, analyze the path exploration path. 4. In summary interpretation method: A specific policy route is performed through specific analysis. The expected results and forms of graduation thesis time arrangement from April 2nd to April 8th, 2007, submit the opening report and the paper outline to the instructor. From April 9, 2007 -April 15th, modify the opening report and the paper outline of the teacher's guidance. On April 16, 2007, entering the graduation thesis writing period. From May 7, 2007 to May 11, the first draft of the paper was submitted to the instructor. before May 28, 2007, submit a formal paper to the instructor. June 4th to June 8th, 2007, thesis defense. The instructor opinion
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April 8, 2007
The student name ??? Professional economics
Title Name Online Game Virtual Assets Trading Platform Brand Strategy Analysis
n
This Inner
The background of selection:
It a variety of online games, today, the "virtual asset trading" market pattern representing the second market of the online game has gradually matured. At present, the transactions of virtual items and real currencies between Europe, America or Asia, and online games are very common. Not only are they limited to the transactions of game virtual currencies, but they also include a variety of levels or task practice. Serve.
The growth rate of online game virtual asset trading market is becoming more and more shocking. The online game market has entered an era of parallel development of game developers and operators. Game players, dealers, developers, and operators form a good development situation.
This virtual asset trading platforms that have emerged in which the virtual asset trading platform played in the virtual market is increasing. By analyzing the brand strategy of the current large virtual asset trading platform, it is more suitable for the modern market. A better brand strategy of economic changes.
Thesis meaning:
With the globalization and network development of the economy, the proportion of virtual asset trading markets in e -commerce activities around the world is increasing. intermediary. In order to maintain a better and secure order order, cultivate the integrity of the virtual asset trading market, accelerate the maturity process of the online trading market, and promote the brand strategy of the virtual asset trading platform itself to promote.
Due to the current immature of the virtual asset trading market, there are various defects in virtual asset trading platforms and its brand strategies. In order to accurately analyze the defects of virtual asset trading platforms and its brand strategy, this article uses the most typical brand strategies to make comprehensive analysis methods such as comparative methods, examples, and induction methods.
Ip, represented by EBay, the world's largest online trading platform EBAY, represented by Taobao regional spokesperson in Asia and Taobao, the largest online trading platform in China, the two companies are different in the development process of China's virtual asset trading market. The process of brand strategy creates their respective market brands to make comparison and analysis, in order to achieve the purpose of finding a more suitable national conditions and market development laws to optimize brand strategies.
Thesis structure:
1. Analysis of the current status of online game virtual asset trading platform
1.1 Development status of virtual asset trading platform
1.1.1 The scale of virtual asset transaction
1.1.2 Demand demand for virtual assets currently
1.1.3 Methods of virtual asset transactions
.2 The characteristics of online game virtual asset trading platform
1.3 problems existing in virtual asset trading platforms
1.3.1 The method of virtual asset transactions is single, and scale benefits cannot be achieved
1.3.2 transaction costs and transaction risks are high
1.3.3 tax payment issues. Occupational status and labor insurance need to be discussed and resolved
2. Brand strategy of virtual asset trading platform
2.1 Frequently brand strategy of general companies
2.2 brand strategy of virtual trading platform
2.2.1 Brand positioning strategy
2.2.2 Brand promotion strategy
2.2.3 Brand marketing strategy
2.3 Virtual trading platform brand strategy
3 pair of virtual asset trading platform brand brand Suggestions for strategic improvement
3.1 Perform precise brand positioning
3.2 Pay attention to brand promotion
3.3 Improve brand quality
3.4 shape brand image
3.5 creation brand culture
4. End language
References:
[1]. Chen Zhi. Challenge accompanied by hope -2007 online game market outlook, March 2, 2007.
[2]. Xue Zhaofeng. Credit mechanism of transaction. Internet Weekly, 2006, No. 6, p. 56.
[3]. Strict. Virtual Economy. Xinhua Press, 2006, pp. 234-294.
[4]. Yang Xiaqing. In -depth survey: Who is the wealthy online game? Computer world, 2006, No. 11.
[5]. Zhou Haibing. Construction of the virtual asset trading platform in online games, September 25, 2006.
[6]. Xie Xian. Brand strategy and international competitiveness. Journal of Fujian Medical University. Social Science Edition, 2006, No. 2.
[7]. Liu Xianghui. Introduction to online marketing, June 1, 2006.
[8]. Li Jin, Xu Jing. Analysis of e -commerce and logistics, May 2, 2006.
[9]. The constructive thinking of the company's development of B2B e -commerce.
/html///2007/0410/6871_3.html R N [10]. Enterprise e -commerce service platform development.
/html///2007/0410/6857.html rmitage adopted by the main technical route or method 1. Data search method: obtain information by checking a large amount of literature and materials, refine the application, and analyze the problems.
2. Network search method: Use information technology to search for the materials you need through a large range of information technology.
3. Empirical analysis method: Based on specific cases as the main support, analyze the path exploration path.
4. In summary interpretation method: A specific policy route is performed through specific analysis.
The expected results and forms of graduation thesis
time arrangement from April 2nd to April 8th, 2007, submit the opening report and the paper outline to the instructor.
From April 9, 2007 -April 15th, modify the opening report and the paper outline of the teacher's guidance.
On April 16, 2007, entering the graduation thesis writing period.
From May 7, 2007 to May 11, the first draft of the paper was submitted to the instructor.
before May 28, 2007, submit a formal paper to the instructor.
June 4th to June 8th, 2007, thesis defense.
The instructor opinion
Signature:
year month day
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Id more essays to refer to your own writing. If you do n’t have time, please write it on behalf of them. I have written it there.