2 thoughts on “"Internet waste" is here. How does the O2O business of garbage recycling do?”
Walter
In the context of "Internet", the "Internet waste recycling" model has gradually entered people's lives in the new paradigm of the recycling system. This model makes the street recycling guerrilla personnel and recycling station formal. At the same time, it also solves the problem of poor urban and rural areas, becoming a new noble in the garbage recycling industry. Ip through the "Internet recycling" business model, online transactions offline logistics methods, the habit of promoting urban residents to form garbage classification through classification recycling is the trend and direction of the garbage recycling industry in the future. The garbage recycling Internet platform can be roughly divided into two categories: 1. The garbage disposal enterprise is established by the company's own development needs. 2, simple garbage recycling Internet platform. The early profit points of waste recycling are mainly concentrated on the difference between the transfer of recycling items. The recycling station obtains the raw materials of regenerative resource from the user's hands at a very low price, and then returns to the manufacturer at a higher price to obtain profits from it. The advancement of Internet platforms can minimize recycling costs. Although there are still many problems at present, this is a good trend and direction. O2O business that wants to do garbage recycling must first determine the processing method of garbage and the final whereabouts, invest a certain cost of funds, do a good job of promotion and service, and give residents to the greatest convenience. Mo will be accepted by everyone as soon as possible, and has a very large market prospect. If there are ideas in this regard, you can understand many aspects and carefully consider investment intentions. 1. From the perspective of statistical, that is, big data, according to the statistics of recycling of waste items in urban residents, the predictions of the total urban consumption and the consumption habits and consumption of consumption, consumption habits and total consumption can be done according to different dimensions. Manufacturers can also combine data reports such as product life cycle and actual consumption of the product with sales. 2, there are two main types of waste recycling: one is to donate poor mountainous areas in publicity, and the other channel is to travel to foreign poverty -stricken areas (such as Africa) and domestic migrant workers distribution center for second -hand items. 3. At present, it has begun attempts and promotion in many places across the country. It is a project that can be considered comprehensively.
As the general manager of Beijing Yingchuang Regenerative Resource Recycling Co., Ltd., Chang Tao also played in his career. In his early years, he played IT. At a young age, he had achieved financial freedom. In his own words, the intelligent recycler in front of him is "also fun".
The "Vote" button on the touch screen, open the valve, put it into a beverage bottle, display the rebate amount, you can choose to recharge or donate for bus cards, mobile phones. I entered the mobile phone number and received a successful recharge of 0.1 yuan within 5 seconds.
This is the "intelligent solid waste recycling overall operating solution" recycler based on the Internet of Things technology development, which can collect data such as the production time, brand, model, and direction of the bottle.
If this unknown enterprise's intelligent recycling machine is found in public places such as Beijing Metro, airport, school, etc., which has increased a lot of popularity for enterprises. Chang Tao's ideal is to "subvert the recycling industry" with it. Essence Chang Tao has designed a progressive business development model: the recycling business, allowing people to sell waste beverage bottles, waste paper, old smartphones, old batteries, old energy -saving lamps on the recycler ...; online O2O business, standard 10 In the case of collecting waste products, people can sell waste products online; the third is to create a renewable brand, and use renewable products to make pure renewable products for sale.
What does Yingchuang use this industry that follows decades? Why does it mobilize the enthusiasm of users and obtain the trust of the front -line recyclers? The Internet thinking of "wool comes out of pigs, let cows go to pay" has played in such a traditional garbage recycling industry?
Liu Xue Song, deputy general manager of Yingchuang, told reporters that Yingchuang has laid about 1,000 intelligent recychers in Beijing. about. Liu Xue Song turned on the mobile phone to show me the information platform of Yingchuang: On March 4, the number of Yingchuang recycled beverage bottles was 3.5 million. On the same day, 224 people were donated directly after the bottle was cast. Advanced, there are 317 new barcodes, namely new drinks, and the machine can automatically learn and automatically identify within 24 hours.
It the empty bottle invested in the recycling machine will eventually return to Yingchuang Factory. After pre -washing, automatic classification, metal detection and manual sorting, then dried and wet, use biological cleaning agent deep cleaning, cleaning in deep cleaning agents , In -depth purification and other professional processes, make polycatic tablets. These slices were sent to major beverage factories to make bottle blanks, generated bottles, and completed harmless cleaning.
It from fashionistas to garbage households
In fact, the original intention of Yingchuang's intelligent recycler is not as "tall" as environmental targets. Four years ago, when the fashionista Liu Xue Song "falling" to grab the garbage with the front -line scavenger, they urgently needed to solve the problem of raw materials.
Liu Xue Song has worked in a well -known Japanese fashion company in Japan and was frequently interviewed by fashion magazines 10 years ago. Later, because of chance, he joined Yingchuang. At that time, there were only two executives in the company, and another executive, Yang Guangze, started with traditional building materials and must be managed and manufactured on the front line. Therefore, Liu Xue Song, who was full of enthusiasm and intended to invest in brand propaganda work, was pushed to the front line to recycle garbage.
"It was really crazy at that time!" Liu Xue Song told reporters, "For all recycling companies, the shortage of supply is a pain point." Because Yingchuang recycled the empty bottle, a lot of will be performed many after the empty bottle recycled, and a lot of will be performed. The environmental protection treatment of zero emissions and zero dust is higher than others, so the price of empty bottle recycling is not competitive in the market. Yingchuang's design capacity is 50,000 tons, and the annual recovery volume is only more than 20,000 tons. The starting of the machine requires a nitrogen to reach 280 degrees high temperature. Once it is started, it cannot stop. Due to the shortage of raw materials, Yingchuang's shutdown was lost by more than 100,000.
Liu Xue Song once secretly interviewed several large households, trying to train several large suppliers at a slightly higher price. Unexpectedly, in the early morning of the "secret talk" the next morning, all suppliers called her to ask for price increases. It turned out that these suppliers were all from Henan, and almost all of them brought them. Later, she found a supplier of Hunan and did not expect to be held accountable by all Henan suppliers, because the wife of this supplier was from Henan.
This is a winter, and the supply is more tense than summer. Liu Xue Song felt "really can't do it anymore." She thought of her classmate Chang Tao.
The shortage of beverage bottles of goods: Smart recycler is born
Changtao is an IT veteran. The graduate of Beiyou has been assigned to the world's top 500 Pu Tian for software development, which is also the only time Chang Tao's work experience. After 2003, Chang Tao began to start a business and established a software company beacon. The annual sales reached about 100 million. Two years later, Datang Telecom was acquired. Since then, he has founded a software development company, "not only products for serving operators, but also fast -moving products that serve the people", such as cameras and e -books.
In 2012, the alumni of Chang Tao and the Central European Business Institute initiated the establishment of a hundred people in the Zhongguancun Angel Investment, as one of the executive chairman. Most of Chang Tao's investment is "high -end" industries such as TMT and the Internet.
Liu Xue Song's pain made Chang Tao excited. Chang Tao's investigation found that almost all of the waste recycling in Beijing was personal behavior, and no enterprise was involved. "The industry is extensive, there are no giants and molding models. There is a big opportunity behind this reckless state. I like it very much." Chang Tao said that the logic of this line is that there must be a channel to have a factory.
The Chang Tao, who has experienced foreign life for many years, borrowed from foreign beverage recycling machine models. However, the recycling ecosystem of China and foreign countries is completely different: the waste products in developed countries are free to obtain, and they can be profitable by regeneration only. Plastic bottles, glass bottles, etc. will automatically classify after being recycled. The coupon and discount cards returned will not increase costs to recycling companies. In China, the beverage bottles need to spend money to buy, and the points cannot be exchanged for the enthusiasm of the people, so there must be a mode of recharge and rebate. In order to increase consumer enthusiasm, the acquisition price of smart recovery machines shortly after launch is higher than the community. For example, a 500ml of beverage bottles, a community of five or six cents, the recycling price of the recycler is a gross. In the early days, the cost of the expensive intelligent recycling machine did not even receive a more privately received in the day.
. What about that? The Internet thinking was originally "wool comes out of the pigs and let the cow go to pay."
Yingchuang tried to achieve profitability by combining marketing, that is, the concept of environmental protection plus the people. Last year, Yingchuang Smart Recycling was put in the market for less than a year, and it was used by 4 million. "This is very similar to the number of clicks on the Internet. The high click volume is valuable. The number of users of the smart machine is equivalent to 4 million clicks on the website. In the process, I can pass a lot of information. This information is valuable." Chang Tao Chang Tao Say.
It is not difficult to find, the existing image advertisement on both sides of the smart beverage bottle recycler. Yibao is related to the recycling business of beverage companies and beverage bottles, and Yibao has been creating a public welfare image, which is in line with the environmental concept of the recycling machine. Yingchuang will also cooperate with the beverage company to engage in activities, such as the bottle -casting bottle of Yibao mineral water, and the company donated a bottle of water to the poor areas.
"Advertising revenue currently accounts for 70%, activity revenue accounts for 30%, and the beverage bottle itself is not profitable." Chang Tao's next plan is to sell big data. He hopes that the big data collected by Yingchuang can directly provide decision -making support for beverage manufacturers. For example, which brands of beverages are the best -selling, which type of beverages are welcomed, and when it is the peak season of drinks, companies can make decisions on production and sales based on these data. "The value provided in this way is much higher than the value provided by the waste bottle." Chang Tao said, through recharge, WeChat interaction, Yingchuang slowly improves consumer's mobile phone number, WeChat, age, gender, occupation, etc. Information, this information is conducive to enterprises for precision marketing.
"channel is king", which is consensus. However, intelligent recyclables can only solve the recycling of beverage bottles. How can other domestic garbage enter the channel of Yingchuang?
It solving channels: Family households sell waste products
Zhang Aunt opened the waste product recycling app on the mobile phone, placed an order, and the waste recyclable in 30 minutes must come to the door to serve and hold a health certificate. Unified dress, unified talk, and wearing shoes ... The staff scan the QR code of the user, and the income income from selling waste products enters Aunt Zhang's WeChat coin purse. Like Taobao, the performance will be affected if the recyclers get a bad review.
This is a month after Chang Tao's imagination. He plans to launch an Internet product at the end of May and put it on WeChat and APP at the same time to achieve the home recycling O2O.
How to integrate the 100,000 -line recycling army? Before the concept of O2O, Chang Tao has been thinking about this issue. In 2014, Chang Tao found a vice president of SF Beijing through the introduction of his classmates and visited SF's system. "Many people don't think that SF is O2O, but you find it? SF and Didi are similar to taxi. The only difference is that the people are not used on the mobile terminal, but just call for express delivery." Chang Tao said that the efficiency of SF is high. It is because it has a powerful IT system.
The integration channel through the IT system is the simplest. This is easy to do. IT is Chang Tao's old bank. Chang Tao referred to his logic as "reverse logistics system": SF sent the factory to millions of households. I sent thousands of households to the factory.
The waste recycling industry for decades, except for the change of the ages, there is almost no change. 200,000 people in Beijing are engaged in this industry, of which 70%are from Gushi County, Henan. There are 100,000 people in the front line. Others do sorting and other work. They ship for 8 million tons of waste products for Beijing each year. This loose organization is actually closely linked, and the reason is that there are problems to find seniors. The way of running is similar to the old society. The advantage of this organizational form is that the efficiency is relatively high and the cost is relatively low.
Changtao hopes to retain the particularity of the industry. He will not hire more employees and first -line recychers to "grab rice bowls", but integrate individual garbage recychers on a platform. Everyone is still responsible for being responsible for Original offline area. This does not require the company to pay for salary, but can help garbage recychers use Yingchuang platform to add more recycling business to themselves. In Chang Tao's own words, cooperating with these grass -reckless army, he did "just add a system to solve the problem of information asymmetry."
. After all, waste products are not as frequent as receiving and receiving express delivery, and taxis on taxis, and it is not indispensable in the life of consumers. How to increase the enthusiasm of recycles and people?
For front -line recychers, the biggest motivation is higher income. Yingchuang compressed the intermediate link and subsidized the cost savings to the front line recyclers. "For those who acquire hundreds of thousands of bottles a day, a bottle gives a penny for a penny, and the total income will be considerable." Some garbage recychers told me. Similar to the practice of Didi taxi, Chang Tao also plans to give recychers some subsidy rewards for recyclers in the early stage of the app.
and the user side, Liu Xuesong said that they didn't care how much money was sold. Mobilize their enthusiasm and use feelings and activities. On the one hand, we can get familiar with Ying Chuang through platforms such as intelligent recyclables; on the other hand, through interactive activities, such as gifts made of recycling products with points exchange, enhance the sense of participation of young people.
o2O's success or failure depends on service quality and user experience, but in the early stage, the experience of the recycling personnel's special group is the most important. After sixty or seventy years, the front -line personnel have formed a very fixed work habit. Will they be "revolutionary"?
Nie Xiaopeng is a native of Henan. In 2005, he joined the ranks of first -line waste recychers when he graduated from middle school. His parents, father -in -law, wife, cousin and other relatives and friends have dozens of people engaged in the waste recycling industry in Beijing. He recalled that when he entered the industry ten years ago, a 500ml beverage bottle could sell for one meter and five. In addition, there are almost no changes in this industry: family -style, no organization, no matter how rich you are, you cannot solve the problem of buying a house, children to go to school; N not long ago, Nie Xiaopeng and several fellow villagers were "collected" by Yingchuang together, responsible for market survey and recruiting horses for "O2O waste collection". He told this journal reporter that most of the colleagues are younger now, 20-40 years old, and many people will use WeChat, especially the third-generation recychers like him.
The villagers also have concerns, worried about Yingchuang's rice bowl that affects their generations, but "Chang always promised the price to be higher than others" made them feel at ease. At present, Yingchuang has established cooperation with 10,000 front -line recychers, and the training work is rapidly advancing.
This for special use groups, the technical system is more grounded. Yu Zhongtao, director of Yingchuang Software, told reporters that he had made a version of APP in July last year, but when trial, he found that he ignored the level of acceptance of the recyclers, and many cool functions were unavailable. Chang Tao requested that it must be convenient and simple. The newly developed version of this year can be completed by two or three steps. If anyone receives orders, the system will automatically match the scope of the activity of the recycling personnel. The system also has a lot of automatic jumping functions to make the use easier.
The planning of Chang Tao is that when the management is increasingly improved and the quality of the partner has gradually improved, their positioning will not be waste recychers, but community servicers. "I can let you do more, such as buying a bag of rice and sending it to a certain house, and complete the last mile like a community 001. Earn more more decent money."
This solves the pain points of the government, enterprises, waste recychers, and customers. For the government, allowing waste products to enter a qualified enterprise safely recovery without causing secondary pollution; for enterprises, it is not enough to solve the problem of raw materials; for waste recychers, people who sell waste products will find them when they want them to find them. Can find them and improve their social status at the same time; for those who sell waste products, they are standardized and fast to achieve full category recycling.
"There should be 10 billion enterprises in the recycling field"
Chang Tao said that the intelligent recycler has increased its popularity for Yingchuang, the second can make money, and the third has accumulated a lot of technologies. ability. Although it was launched last year, there were tens of millions of sales and millions of profits. The recycling machine has established status and popularity in the industry for Yingchuang. About 10 million people in Beijing can see this machine and know Yingchuang. On this basis, the O2O business has been preheated by the market, and it is easier to accept buyers and sellers. After integrating resources and controlling all regenerative channels, making products is an inevitable choice for Chang Tao. He believes that the trend in the world is the same, and all recycling companies will eventually make products. Ying Chuang cooperated with Japanese designers to design several explosive products. With regenerative products as raw materials, it is meaningful, realize closed loop, and can mobilize users' interaction enthusiasm. It can also become some source of profit for enterprises.
Since last year, as Chang Tao, more and more people see the opportunities in the recycling industry, and they are changing the personal business status of this industry. Such as love recycling, recycling treasure, regeneration, etc., many companies are doing smartphone recycling business. Unlike Yingchuang, their front -line personnel are inside of the company, and the scope of recycling is mainly concentrated on high value -added products.
The Changtao also wants to go to the smartphone recycling machine project. There are 100 million waste mobile phones across the country each year. This is a high value -added product and has sufficient profit support in transactions. In the Yingchuang plan, the recycled old mobile phone still does not process it by itself, but is handed over to Shenzhen's renovation factory. Unlike other companies, Yingchuang must solve the problem of full category recycling, give full play to the advantages of the Internet, and use existing front -line groups to achieve fast, full category, and safe treatment. "This is also considered from a business perspective. The low added value must be made in the whole category, and the marginal costs are less, otherwise it will not be profitable." Chang Tao said.
"There are a lot of foreign recycling companies from abroad, and there must be a company in China." Chang Tao once went to VGG, the third largest renewable resource recycling company in Europe. Industry, but the company's business can still achieve Germany, the Netherlands, and Belgium. It is the largest supplier of the Dutch recycled paper and regenerative glass. Customers cover 2 million families, 80,000 companies, with about 8,000 employees, 2,000 cars, 2,000 cars Essence In 2013, the company's output value was as high as 10 billion euros. Coincidentally, VGG also started with garbage recovery.
In the end of this year, Yingchuang is expected to laid 3,500 smart recychers. To this end, Chang Tao used half of the company's manpower in production and development, with a total of more than 50 people, including more than 20 software and hardware. "The hardware will go towards more and more types of recycling, the software will go towards O2O, big data, and the recycling platform is their intersection." Chang Tao said that there are other 20 or 30 people responsible for the laying of the recycling machine, and the rest are responsible for planning planning Sales.
In the next three to five years, Chang Tao plans to copy Beijing's intelligent recycling machine and O2O business in other cities, which requires a lot of funds. In January last year, Yingchuang made an angel investment of 10 million yuan. Earlier this year, round A investment was completed.
The first steps for the entire Internet of Things through the laid intelligent recycling machine and the development of O2O business. Chang Tao also plans to open up the recycling site through the development of the reverse logistics system to the recycling market. In the future, uniform logistics cars, the vehicle is equipped with a driving route monitoring system, settlement trading system, vehicle -mounted weight system, and employee management system. The data center will plan driving routes according to the real -time data of each outlet, and implement a certain price of regenerative resources, electronic payment settlement, etc., so as to "net" the entire recycling market for recycling the entire renewable product, so that garbage recycling "wisdom".
In the context of "Internet", the "Internet waste recycling" model has gradually entered people's lives in the new paradigm of the recycling system. This model makes the street recycling guerrilla personnel and recycling station formal. At the same time, it also solves the problem of poor urban and rural areas, becoming a new noble in the garbage recycling industry.
Ip through the "Internet recycling" business model, online transactions offline logistics methods, the habit of promoting urban residents to form garbage classification through classification recycling is the trend and direction of the garbage recycling industry in the future.
The garbage recycling Internet platform can be roughly divided into two categories:
1. The garbage disposal enterprise is established by the company's own development needs.
2, simple garbage recycling Internet platform.
The early profit points of waste recycling are mainly concentrated on the difference between the transfer of recycling items. The recycling station obtains the raw materials of regenerative resource from the user's hands at a very low price, and then returns to the manufacturer at a higher price to obtain profits from it.
The advancement of Internet platforms can minimize recycling costs. Although there are still many problems at present, this is a good trend and direction.
O2O business that wants to do garbage recycling must first determine the processing method of garbage and the final whereabouts, invest a certain cost of funds, do a good job of promotion and service, and give residents to the greatest convenience.
Mo will be accepted by everyone as soon as possible, and has a very large market prospect. If there are ideas in this regard, you can understand many aspects and carefully consider investment intentions.
1. From the perspective of statistical, that is, big data, according to the statistics of recycling of waste items in urban residents, the predictions of the total urban consumption and the consumption habits and consumption of consumption, consumption habits and total consumption can be done according to different dimensions. Manufacturers can also combine data reports such as product life cycle and actual consumption of the product with sales.
2, there are two main types of waste recycling: one is to donate poor mountainous areas in publicity, and the other channel is to travel to foreign poverty -stricken areas (such as Africa) and domestic migrant workers distribution center for second -hand items.
3. At present, it has begun attempts and promotion in many places across the country. It is a project that can be considered comprehensively.
As the general manager of Beijing Yingchuang Regenerative Resource Recycling Co., Ltd., Chang Tao also played in his career. In his early years, he played IT. At a young age, he had achieved financial freedom. In his own words, the intelligent recycler in front of him is "also fun".
The "Vote" button on the touch screen, open the valve, put it into a beverage bottle, display the rebate amount, you can choose to recharge or donate for bus cards, mobile phones. I entered the mobile phone number and received a successful recharge of 0.1 yuan within 5 seconds.
This is the "intelligent solid waste recycling overall operating solution" recycler based on the Internet of Things technology development, which can collect data such as the production time, brand, model, and direction of the bottle.
If this unknown enterprise's intelligent recycling machine is found in public places such as Beijing Metro, airport, school, etc., which has increased a lot of popularity for enterprises. Chang Tao's ideal is to "subvert the recycling industry" with it. Essence Chang Tao has designed a progressive business development model: the recycling business, allowing people to sell waste beverage bottles, waste paper, old smartphones, old batteries, old energy -saving lamps on the recycler ...; online O2O business, standard 10 In the case of collecting waste products, people can sell waste products online; the third is to create a renewable brand, and use renewable products to make pure renewable products for sale.
What does Yingchuang use this industry that follows decades? Why does it mobilize the enthusiasm of users and obtain the trust of the front -line recyclers? The Internet thinking of "wool comes out of pigs, let cows go to pay" has played in such a traditional garbage recycling industry?
Liu Xue Song, deputy general manager of Yingchuang, told reporters that Yingchuang has laid about 1,000 intelligent recychers in Beijing. about. Liu Xue Song turned on the mobile phone to show me the information platform of Yingchuang: On March 4, the number of Yingchuang recycled beverage bottles was 3.5 million. On the same day, 224 people were donated directly after the bottle was cast. Advanced, there are 317 new barcodes, namely new drinks, and the machine can automatically learn and automatically identify within 24 hours.
It the empty bottle invested in the recycling machine will eventually return to Yingchuang Factory. After pre -washing, automatic classification, metal detection and manual sorting, then dried and wet, use biological cleaning agent deep cleaning, cleaning in deep cleaning agents , In -depth purification and other professional processes, make polycatic tablets. These slices were sent to major beverage factories to make bottle blanks, generated bottles, and completed harmless cleaning.
It from fashionistas to garbage households
In fact, the original intention of Yingchuang's intelligent recycler is not as "tall" as environmental targets. Four years ago, when the fashionista Liu Xue Song "falling" to grab the garbage with the front -line scavenger, they urgently needed to solve the problem of raw materials.
Liu Xue Song has worked in a well -known Japanese fashion company in Japan and was frequently interviewed by fashion magazines 10 years ago. Later, because of chance, he joined Yingchuang. At that time, there were only two executives in the company, and another executive, Yang Guangze, started with traditional building materials and must be managed and manufactured on the front line. Therefore, Liu Xue Song, who was full of enthusiasm and intended to invest in brand propaganda work, was pushed to the front line to recycle garbage.
"It was really crazy at that time!" Liu Xue Song told reporters, "For all recycling companies, the shortage of supply is a pain point." Because Yingchuang recycled the empty bottle, a lot of will be performed many after the empty bottle recycled, and a lot of will be performed. The environmental protection treatment of zero emissions and zero dust is higher than others, so the price of empty bottle recycling is not competitive in the market. Yingchuang's design capacity is 50,000 tons, and the annual recovery volume is only more than 20,000 tons. The starting of the machine requires a nitrogen to reach 280 degrees high temperature. Once it is started, it cannot stop. Due to the shortage of raw materials, Yingchuang's shutdown was lost by more than 100,000.
Liu Xue Song once secretly interviewed several large households, trying to train several large suppliers at a slightly higher price. Unexpectedly, in the early morning of the "secret talk" the next morning, all suppliers called her to ask for price increases. It turned out that these suppliers were all from Henan, and almost all of them brought them. Later, she found a supplier of Hunan and did not expect to be held accountable by all Henan suppliers, because the wife of this supplier was from Henan.
This is a winter, and the supply is more tense than summer. Liu Xue Song felt "really can't do it anymore." She thought of her classmate Chang Tao.
The shortage of beverage bottles of goods: Smart recycler is born
Changtao is an IT veteran. The graduate of Beiyou has been assigned to the world's top 500 Pu Tian for software development, which is also the only time Chang Tao's work experience. After 2003, Chang Tao began to start a business and established a software company beacon. The annual sales reached about 100 million. Two years later, Datang Telecom was acquired. Since then, he has founded a software development company, "not only products for serving operators, but also fast -moving products that serve the people", such as cameras and e -books.
In 2012, the alumni of Chang Tao and the Central European Business Institute initiated the establishment of a hundred people in the Zhongguancun Angel Investment, as one of the executive chairman. Most of Chang Tao's investment is "high -end" industries such as TMT and the Internet.
Liu Xue Song's pain made Chang Tao excited. Chang Tao's investigation found that almost all of the waste recycling in Beijing was personal behavior, and no enterprise was involved. "The industry is extensive, there are no giants and molding models. There is a big opportunity behind this reckless state. I like it very much." Chang Tao said that the logic of this line is that there must be a channel to have a factory.
The Chang Tao, who has experienced foreign life for many years, borrowed from foreign beverage recycling machine models. However, the recycling ecosystem of China and foreign countries is completely different: the waste products in developed countries are free to obtain, and they can be profitable by regeneration only. Plastic bottles, glass bottles, etc. will automatically classify after being recycled. The coupon and discount cards returned will not increase costs to recycling companies. In China, the beverage bottles need to spend money to buy, and the points cannot be exchanged for the enthusiasm of the people, so there must be a mode of recharge and rebate. In order to increase consumer enthusiasm, the acquisition price of smart recovery machines shortly after launch is higher than the community. For example, a 500ml of beverage bottles, a community of five or six cents, the recycling price of the recycler is a gross. In the early days, the cost of the expensive intelligent recycling machine did not even receive a more privately received in the day.
. What about that? The Internet thinking was originally "wool comes out of the pigs and let the cow go to pay."
Yingchuang tried to achieve profitability by combining marketing, that is, the concept of environmental protection plus the people. Last year, Yingchuang Smart Recycling was put in the market for less than a year, and it was used by 4 million. "This is very similar to the number of clicks on the Internet. The high click volume is valuable. The number of users of the smart machine is equivalent to 4 million clicks on the website. In the process, I can pass a lot of information. This information is valuable." Chang Tao Chang Tao Say.
It is not difficult to find, the existing image advertisement on both sides of the smart beverage bottle recycler. Yibao is related to the recycling business of beverage companies and beverage bottles, and Yibao has been creating a public welfare image, which is in line with the environmental concept of the recycling machine. Yingchuang will also cooperate with the beverage company to engage in activities, such as the bottle -casting bottle of Yibao mineral water, and the company donated a bottle of water to the poor areas.
"Advertising revenue currently accounts for 70%, activity revenue accounts for 30%, and the beverage bottle itself is not profitable." Chang Tao's next plan is to sell big data. He hopes that the big data collected by Yingchuang can directly provide decision -making support for beverage manufacturers. For example, which brands of beverages are the best -selling, which type of beverages are welcomed, and when it is the peak season of drinks, companies can make decisions on production and sales based on these data. "The value provided in this way is much higher than the value provided by the waste bottle." Chang Tao said, through recharge, WeChat interaction, Yingchuang slowly improves consumer's mobile phone number, WeChat, age, gender, occupation, etc. Information, this information is conducive to enterprises for precision marketing.
"channel is king", which is consensus. However, intelligent recyclables can only solve the recycling of beverage bottles. How can other domestic garbage enter the channel of Yingchuang?
It solving channels: Family households sell waste products
Zhang Aunt opened the waste product recycling app on the mobile phone, placed an order, and the waste recyclable in 30 minutes must come to the door to serve and hold a health certificate. Unified dress, unified talk, and wearing shoes ... The staff scan the QR code of the user, and the income income from selling waste products enters Aunt Zhang's WeChat coin purse. Like Taobao, the performance will be affected if the recyclers get a bad review.
This is a month after Chang Tao's imagination. He plans to launch an Internet product at the end of May and put it on WeChat and APP at the same time to achieve the home recycling O2O.
How to integrate the 100,000 -line recycling army? Before the concept of O2O, Chang Tao has been thinking about this issue. In 2014, Chang Tao found a vice president of SF Beijing through the introduction of his classmates and visited SF's system. "Many people don't think that SF is O2O, but you find it? SF and Didi are similar to taxi. The only difference is that the people are not used on the mobile terminal, but just call for express delivery." Chang Tao said that the efficiency of SF is high. It is because it has a powerful IT system.
The integration channel through the IT system is the simplest. This is easy to do. IT is Chang Tao's old bank. Chang Tao referred to his logic as "reverse logistics system": SF sent the factory to millions of households. I sent thousands of households to the factory.
The waste recycling industry for decades, except for the change of the ages, there is almost no change. 200,000 people in Beijing are engaged in this industry, of which 70%are from Gushi County, Henan. There are 100,000 people in the front line. Others do sorting and other work. They ship for 8 million tons of waste products for Beijing each year. This loose organization is actually closely linked, and the reason is that there are problems to find seniors. The way of running is similar to the old society. The advantage of this organizational form is that the efficiency is relatively high and the cost is relatively low.
Changtao hopes to retain the particularity of the industry. He will not hire more employees and first -line recychers to "grab rice bowls", but integrate individual garbage recychers on a platform. Everyone is still responsible for being responsible for Original offline area. This does not require the company to pay for salary, but can help garbage recychers use Yingchuang platform to add more recycling business to themselves. In Chang Tao's own words, cooperating with these grass -reckless army, he did "just add a system to solve the problem of information asymmetry."
. After all, waste products are not as frequent as receiving and receiving express delivery, and taxis on taxis, and it is not indispensable in the life of consumers. How to increase the enthusiasm of recycles and people?
For front -line recychers, the biggest motivation is higher income. Yingchuang compressed the intermediate link and subsidized the cost savings to the front line recyclers. "For those who acquire hundreds of thousands of bottles a day, a bottle gives a penny for a penny, and the total income will be considerable." Some garbage recychers told me. Similar to the practice of Didi taxi, Chang Tao also plans to give recychers some subsidy rewards for recyclers in the early stage of the app.
and the user side, Liu Xuesong said that they didn't care how much money was sold. Mobilize their enthusiasm and use feelings and activities. On the one hand, we can get familiar with Ying Chuang through platforms such as intelligent recyclables; on the other hand, through interactive activities, such as gifts made of recycling products with points exchange, enhance the sense of participation of young people.
o2O's success or failure depends on service quality and user experience, but in the early stage, the experience of the recycling personnel's special group is the most important. After sixty or seventy years, the front -line personnel have formed a very fixed work habit. Will they be "revolutionary"?
Nie Xiaopeng is a native of Henan. In 2005, he joined the ranks of first -line waste recychers when he graduated from middle school. His parents, father -in -law, wife, cousin and other relatives and friends have dozens of people engaged in the waste recycling industry in Beijing. He recalled that when he entered the industry ten years ago, a 500ml beverage bottle could sell for one meter and five. In addition, there are almost no changes in this industry: family -style, no organization, no matter how rich you are, you cannot solve the problem of buying a house, children to go to school; N not long ago, Nie Xiaopeng and several fellow villagers were "collected" by Yingchuang together, responsible for market survey and recruiting horses for "O2O waste collection". He told this journal reporter that most of the colleagues are younger now, 20-40 years old, and many people will use WeChat, especially the third-generation recychers like him.
The villagers also have concerns, worried about Yingchuang's rice bowl that affects their generations, but "Chang always promised the price to be higher than others" made them feel at ease. At present, Yingchuang has established cooperation with 10,000 front -line recychers, and the training work is rapidly advancing.
This for special use groups, the technical system is more grounded. Yu Zhongtao, director of Yingchuang Software, told reporters that he had made a version of APP in July last year, but when trial, he found that he ignored the level of acceptance of the recyclers, and many cool functions were unavailable. Chang Tao requested that it must be convenient and simple. The newly developed version of this year can be completed by two or three steps. If anyone receives orders, the system will automatically match the scope of the activity of the recycling personnel. The system also has a lot of automatic jumping functions to make the use easier.
The planning of Chang Tao is that when the management is increasingly improved and the quality of the partner has gradually improved, their positioning will not be waste recychers, but community servicers. "I can let you do more, such as buying a bag of rice and sending it to a certain house, and complete the last mile like a community 001. Earn more more decent money."
This solves the pain points of the government, enterprises, waste recychers, and customers. For the government, allowing waste products to enter a qualified enterprise safely recovery without causing secondary pollution; for enterprises, it is not enough to solve the problem of raw materials; for waste recychers, people who sell waste products will find them when they want them to find them. Can find them and improve their social status at the same time; for those who sell waste products, they are standardized and fast to achieve full category recycling.
"There should be 10 billion enterprises in the recycling field"
Chang Tao said that the intelligent recycler has increased its popularity for Yingchuang, the second can make money, and the third has accumulated a lot of technologies. ability. Although it was launched last year, there were tens of millions of sales and millions of profits. The recycling machine has established status and popularity in the industry for Yingchuang. About 10 million people in Beijing can see this machine and know Yingchuang. On this basis, the O2O business has been preheated by the market, and it is easier to accept buyers and sellers. After integrating resources and controlling all regenerative channels, making products is an inevitable choice for Chang Tao. He believes that the trend in the world is the same, and all recycling companies will eventually make products. Ying Chuang cooperated with Japanese designers to design several explosive products. With regenerative products as raw materials, it is meaningful, realize closed loop, and can mobilize users' interaction enthusiasm. It can also become some source of profit for enterprises.
Since last year, as Chang Tao, more and more people see the opportunities in the recycling industry, and they are changing the personal business status of this industry. Such as love recycling, recycling treasure, regeneration, etc., many companies are doing smartphone recycling business. Unlike Yingchuang, their front -line personnel are inside of the company, and the scope of recycling is mainly concentrated on high value -added products.
The Changtao also wants to go to the smartphone recycling machine project. There are 100 million waste mobile phones across the country each year. This is a high value -added product and has sufficient profit support in transactions. In the Yingchuang plan, the recycled old mobile phone still does not process it by itself, but is handed over to Shenzhen's renovation factory. Unlike other companies, Yingchuang must solve the problem of full category recycling, give full play to the advantages of the Internet, and use existing front -line groups to achieve fast, full category, and safe treatment. "This is also considered from a business perspective. The low added value must be made in the whole category, and the marginal costs are less, otherwise it will not be profitable." Chang Tao said.
"There are a lot of foreign recycling companies from abroad, and there must be a company in China." Chang Tao once went to VGG, the third largest renewable resource recycling company in Europe. Industry, but the company's business can still achieve Germany, the Netherlands, and Belgium. It is the largest supplier of the Dutch recycled paper and regenerative glass. Customers cover 2 million families, 80,000 companies, with about 8,000 employees, 2,000 cars, 2,000 cars Essence In 2013, the company's output value was as high as 10 billion euros. Coincidentally, VGG also started with garbage recovery.
In the end of this year, Yingchuang is expected to laid 3,500 smart recychers. To this end, Chang Tao used half of the company's manpower in production and development, with a total of more than 50 people, including more than 20 software and hardware. "The hardware will go towards more and more types of recycling, the software will go towards O2O, big data, and the recycling platform is their intersection." Chang Tao said that there are other 20 or 30 people responsible for the laying of the recycling machine, and the rest are responsible for planning planning Sales.
In the next three to five years, Chang Tao plans to copy Beijing's intelligent recycling machine and O2O business in other cities, which requires a lot of funds. In January last year, Yingchuang made an angel investment of 10 million yuan. Earlier this year, round A investment was completed.
The first steps for the entire Internet of Things through the laid intelligent recycling machine and the development of O2O business. Chang Tao also plans to open up the recycling site through the development of the reverse logistics system to the recycling market. In the future, uniform logistics cars, the vehicle is equipped with a driving route monitoring system, settlement trading system, vehicle -mounted weight system, and employee management system. The data center will plan driving routes according to the real -time data of each outlet, and implement a certain price of regenerative resources, electronic payment settlement, etc., so as to "net" the entire recycling market for recycling the entire renewable product, so that garbage recycling "wisdom".