3 thoughts on “How to promote network promotion in the machinery industry? Solve”
Patricia
How to promote network promotion in the machinery industry? The changes are inseparable from its ancestors. When the machinery industry is doing network promotion, it is often very headache, but it is actually three aspects: 1. What is the purpose of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved. 2, how to choose network promotion channels? (1) Classification of network promotion channels Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc. How to promote the network promotion of the machinery industry? Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc. The category 3: Other channel promotion, mainly related platforms in the machinery industry, such as the exchange forums of some vertical machinery industries, as well as the mechanical industry sector of some large portal websites, and even some machinery industry -related tools. (2) Network promotion channel selection The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit? This to understand the customer, and the promotion channel is naturally screened. (3) Web promotion form Select The network promotion form: The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money. The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic. How to promote the network promotion of the machinery industry? The traditional mechanical companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common characteristic. Most of them are difficult for them to make a lot of money and advertise directly on the selected promotion channels. Therefore, most small and medium -sized enterprises in the machinery industry walk on two legs. In the early stage, it mainly brings new customers by the first promotion form. In the later period, it mainly brings new customers in the second promotion form. 3, online promoting customers' secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer. Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two. So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay. How to promote the network promotion of the machinery industry? Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on. How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the company's mechanical products/services, it must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries. [Note] The essence of network promotion is the same as the nature of looking for customers offline. Whether you are a mechanical industry or other traditional industries, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
The Chinese machinery industry has reached a record high in 2003, and it continues to rise today. With the development of China's industrial development, the continued rising momentum of the machinery industry will not change. In the face of this situation, how can machine production and sales companies grasp how to grasp the production and sales companies of machinery. The opportunity is to get the top spot in such a huge market and achieve generous benefits? How will the reform experience cater to the market? First of all, it is worth sure that the enterprise must have an advanced concept. The changing market is courageous to innovate its core competitiveness, while also accepting the new sales environment and marketing concept of the market. The 21st century is undoubtedly an era of online and information explosion. Understanding and mastering such a new theory can definitely give companies huge help. Today, the financial crisis has caused the global economic decline. In order to save costs, in order to save costs. Enterprises should not take the direction of online sales, but from the perspective of the crisis, they may not allow them to feel the value -for -money return. According to iResearch's consultation data, online marketing on the third -party B2B network promotion platform is put on The cost rose from 0.5%in 2003 to about 8%in 2008. This data will be expected to reach 11.5%in 2012. The trend is already obvious. Enterprises can no longer depend on the exhibition, leaflets, etc. to promote products, on the Internet, on the Internet Enterprises can get information and sell products. Is your company prepared well? The first, marketing by publishing its own products on the mechanical industry gateway website. of course, as a network marketing, companies must require their own websites. When the products are released on the portal of the industry, they must choose the correct category. Complete, the key is the picture, the picture must be professional, clear, it is best to leave the product model. Of course, it is also possible to advertise on a high -traffic website in this industry. This can improve the exposure and advertising role of the product, or register and rent shops in some commercial gathering online markets, such as Baidu These are the mainstream online mediums of online marketing. These only need a little investment, and at the same time they will be replaced with endless orders! Secondly, the favor of customers can be obtained through search engines. No matter what industry, the source of customers has always been the foundation of the sales industry. The mechanical production and sales industry is still the case. In tradition, customers need products. Information, such selectivity is relatively narrow, the information era is not only satisfied, the customer's needs, and the seller also provides the seller to show its own platform. Today's network is based on search engines. What needs to be needed. The search habits of residential customers can be contacted by the active customers. At present, the more popular search engines in China include Baidu, Google, MSN, and Yahoo. Search engines familiar to the customer group will bring themselves. At present, major search engines have their own promotion service models. At the same time, you can also use the optimization of your own website to improve the location of the search result of the search engine, so that customers can find you more easily. For example, it can reach the expected effect under the rules of search engines through reasonable and formal means. The word air compressor's ranking in Baidu Google is relatively high. In this way, the machinery -like mechanical industry hopes to give some good ideas for related industries. Third, through online word -of -mouth publicity, you will lead you to other competitors. The word of mouth of companies in traditional companies is very important. A company in the Internet also has its own reputation. The network is a source of information about the opening of the party. Over -the -way, let customers feel good at facing your company from the side.
It is too important to choose the promotion channel whether it is the company's promotion or brand promotion. How much is it? Once it is closed, there is basically no traffic. Now it is Jin Sui pushed to send a soft text over there. It has been sent for more than a year. Although the bidding is still there, there is still a traffic when the advertisement is closed.
How to promote network promotion in the machinery industry? The changes are inseparable from its ancestors. When the machinery industry is doing network promotion, it is often very headache, but it is actually three aspects:
1. What is the purpose of network promotion? In other words, if you think about your prospective customers, what they look like, what their needs, and what are their preferences? Only by understanding these, the work of the latter can be better carried out, and the effect of less effort can be achieved.
2, how to choose network promotion channels? (1) Classification of network promotion channels
Category 1: For the promotion channels for quasi -customer search habits, it is represented by mainstream search channel Baidu, Shenma, 360, Sogou, etc. , Including today's headlines, Weibo, WeChat, Douyin, etc.
How to promote the network promotion of the machinery industry?
Category 2: For the promotion channels for user fragmented reading, it is represented by mainstream fragmented reading channels today, Douyin, Weibo, etc., as well as some vertical second -line traffic platforms, including Himalayas and Blog , Zhihu, Post Bar, etc.
The category 3: Other channel promotion, mainly related platforms in the machinery industry, such as the exchange forums of some vertical machinery industries, as well as the mechanical industry sector of some large portal websites, and even some machinery industry -related tools.
(2) Network promotion channel selection
The choice of network promotion channels. Based on your positioning of customers, what are your quasi -customer needs, and what will they search? Which of your customers is mostly, what platforms do they prefer to spend time? Do your customers love to learn, do you love to visit the forum, and what forum loves to visit?
This to understand the customer, and the promotion channel is naturally screened.
(3) Web promotion form Select
The network promotion form:
The first type is to spend directly spend money on the channel to advertise. Some customers come in, but no customer comes in without spending money.
The second type is the content of customer needs on the channel. This promotion form is slower. There are very few customers that can be brought in the early stage, but long -term accumulation will form a surge in traffic.
How to promote the network promotion of the machinery industry?
The traditional mechanical companies on the market are small and medium -sized enterprises. These small and medium -sized enterprises have a common characteristic. Most of them are difficult for them to make a lot of money and advertise directly on the selected promotion channels.
Therefore, most small and medium -sized enterprises in the machinery industry walk on two legs. In the early stage, it mainly brings new customers by the first promotion form. In the later period, it mainly brings new customers in the second promotion form.
3, online promoting customers' secondary use of money spent the salary of employees, and the transformed customers have also been transformed, and the customers attracted are still very useful. What does that mean? I believe you have heard that the cost of maintaining an old customer is much lower than the cost of attracting a new customer.
Co the old customers cannot generate secondary demand, don't forget the "user reputation". How to let your old customers recommend new customers and let new customers bring new customers, it is a move of four or two.
So the customers brought by online promotion must settle to the Internet platform. This platform can be your WeChat signal or WeChat group, Weibo, etc. It depends on your customer group. They like to like it. Which platforms stay.
How to promote the network promotion of the machinery industry?
Then on the platform where the customer precipitate, formulate a gameplay or mechanism to provide some benefits to bring old customers to new customers, such as direct reward cash and so on.
How to play with you, there are many gameplay. But one thing is very important. If you want customers to bring customers, the company's mechanical products/services, it must pass the quality. This is the basis for establishing reputation. When you let customers recommend you to new customers, there is no worries.
[Note] The essence of network promotion is the same as the nature of looking for customers offline. Whether you are a mechanical industry or other traditional industries, the essence of marketing promotion is inseparable: people (customers)! Always think centered on people (customers)!
The Chinese machinery industry has reached a record high in 2003, and it continues to rise today. With the development of China's industrial development, the continued rising momentum of the machinery industry will not change. In the face of this situation, how can machine production and sales companies grasp how to grasp the production and sales companies of machinery. The opportunity is to get the top spot in such a huge market and achieve generous benefits? How will the reform experience cater to the market? First of all, it is worth sure that the enterprise must have an advanced concept. The changing market is courageous to innovate its core competitiveness, while also accepting the new sales environment and marketing concept of the market.
The 21st century is undoubtedly an era of online and information explosion. Understanding and mastering such a new theory can definitely give companies huge help. Today, the financial crisis has caused the global economic decline. In order to save costs, in order to save costs. Enterprises should not take the direction of online sales, but from the perspective of the crisis, they may not allow them to feel the value -for -money return. According to iResearch's consultation data, online marketing on the third -party B2B network promotion platform is put on The cost rose from 0.5%in 2003 to about 8%in 2008. This data will be expected to reach 11.5%in 2012. The trend is already obvious. Enterprises can no longer depend on the exhibition, leaflets, etc. to promote products, on the Internet, on the Internet Enterprises can get information and sell products. Is your company prepared well?
The first, marketing by publishing its own products on the mechanical industry gateway website.
of course, as a network marketing, companies must require their own websites. When the products are released on the portal of the industry, they must choose the correct category. Complete, the key is the picture, the picture must be professional, clear, it is best to leave the product model. Of course, it is also possible to advertise on a high -traffic website in this industry. This can improve the exposure and advertising role of the product, or register and rent shops in some commercial gathering online markets, such as Baidu These are the mainstream online mediums of online marketing. These only need a little investment, and at the same time they will be replaced with endless orders!
Secondly, the favor of customers can be obtained through search engines.
No matter what industry, the source of customers has always been the foundation of the sales industry. The mechanical production and sales industry is still the case. In tradition, customers need products. Information, such selectivity is relatively narrow, the information era is not only satisfied, the customer's needs, and the seller also provides the seller to show its own platform. Today's network is based on search engines. What needs to be needed. The search habits of residential customers can be contacted by the active customers. At present, the more popular search engines in China include Baidu, Google, MSN, and Yahoo. Search engines familiar to the customer group will bring themselves. At present, major search engines have their own promotion service models. At the same time, you can also use the optimization of your own website to improve the location of the search result of the search engine, so that customers can find you more easily. For example, it can reach the expected effect under the rules of search engines through reasonable and formal means. The word air compressor's ranking in Baidu Google is relatively high. In this way, the machinery -like mechanical industry hopes to give some good ideas for related industries.
Third, through online word -of -mouth publicity, you will lead you to other competitors.
The word of mouth of companies in traditional companies is very important. A company in the Internet also has its own reputation. The network is a source of information about the opening of the party. Over -the -way, let customers feel good at facing your company from the side.
It is too important to choose the promotion channel whether it is the company's promotion or brand promotion. How much is it? Once it is closed, there is basically no traffic. Now it is Jin Sui pushed to send a soft text over there. It has been sent for more than a year. Although the bidding is still there, there is still a traffic when the advertisement is closed.