The selection of SEM key keywords needs to be selected according to the customer's goals and industry levels, brand customers, large and wide coverage, in order to allow more target users to receive advertising information and increase customer brand awareness; effect customers, keywords, keywords Do not emphasize quantity, focusing on the high keywords with high input and output, to grasp the more accurate user group and increase the conversion amount. INK before the routine SEM goes online, the key keywords are prepared from the following three aspects: MEMP: The general -purpose short -tailed keywords of the industry where the customer is located, as the main core word; search engines Tools: Use the search engine tool to supplement the words with large search volume, high traffic and high exposure in the industry where the customer is located, and also get information from other competitors in this industry; Keywords are a very important part, including customer brand, product category, characteristic and other keywords. Some of them are unique symbols of customers. Such keyword traffic is limited, but the crowd is a key user group; It on keyword screening, there are more methods, such as industry data accumulation and optimization personnel experience, but because each customer's pages are different, different products, different services, different user cognition, etc. The performance of words in different customer accounts is different. Therefore, the selection of keywords is the first step. Whether the selected keywords are suitable for clients to place targets, they need to be optimized and data analysis.
The selection of SEM key keywords needs to be selected according to the customer's goals and industry levels, brand customers, large and wide coverage, in order to allow more target users to receive advertising information and increase customer brand awareness; effect customers, keywords, keywords Do not emphasize quantity, focusing on the high keywords with high input and output, to grasp the more accurate user group and increase the conversion amount.
INK before the routine SEM goes online, the key keywords are prepared from the following three aspects:
MEMP: The general -purpose short -tailed keywords of the industry where the customer is located, as the main core word;
search engines Tools: Use the search engine tool to supplement the words with large search volume, high traffic and high exposure in the industry where the customer is located, and also get information from other competitors in this industry; Keywords are a very important part, including customer brand, product category, characteristic and other keywords. Some of them are unique symbols of customers. Such keyword traffic is limited, but the crowd is a key user group;
It on keyword screening, there are more methods, such as industry data accumulation and optimization personnel experience, but because each customer's pages are different, different products, different services, different user cognition, etc. The performance of words in different customer accounts is different. Therefore, the selection of keywords is the first step. Whether the selected keywords are suitable for clients to place targets, they need to be optimized and data analysis.