How much development potential has the ceramic industry now. Essence

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  1. China's ceramic industry has developed to this day. From the perspective of quantity and scale, it has ranked first in the world. However, Chinese ceramics are large but not strong. From the perspective of export volume, brand, quality, etc., my country can only be regarded as a second -rate country at best. In order to improve the position of China's ceramic industry in the world and strengthen the basis of making a bigger, the key is to vigorously promote strategic reorganization and adjust the organizational structure, improve the scale, intensiveness, and production concentration of production. At the same time, according to the new type of industrialization Requires, developing a circular economy, increasing technological innovation, promoting product structure optimization and upgrading, cultivating well -known internationally renowned brands, and striving to expand exports. The development of integrated scale operations and large -scaleization is the basic situation of modern enterprises. In the international competition, only large fleets can really fight. Most companies in my country's ceramic industry are generally low -end product structures, labor -intensive technical structures and small and comprehensive organizational structures. At the same time, they also have their own problems with politics and competition. Economic strength and international competitiveness are poor. In recent years, my country's ceramic industry has done a lot of work in structural adjustment, which has greatly improved the concentration of industrial and market competitiveness, and began to turn to scale operations, but has not yet formed an absolute scale advantage. Faced with the challenges of economic globalization, domestic enterprises must clearly position competition strategies and find accurate advantages according to market positioning, combine the improvement of competition with repeated construction, eliminate backward production capacity, break the original organizational form and regional boundaries, and speed up Structural adjustment pace, consciously cultivate large enterprise groups through the survival of the fittest in the market competition, and achieve production factors to concentrate on superior enterprises, brand -name products and excellent operating capabilities, and completely change the disadvantages of "small and comprehensive, small and scattered" in the ceramic industry. In order to enhance the awareness of expansion, we dare to use property rights as a link, with famous brand products as the leader, and consolidate enterprises, and continuously strengthen themselves. Disadvantaged companies should emancipate their minds, choose a standard location, adapt to the rapidly changing market, and strive to enable themselves to go on the orbit of a virtuous circle. Promoting technological progress and innovation technological progress and innovation are the souls of the enterprise. It is a key factor in whether companies can win in the international market competition. The disadvantage of the competition between my country's ceramic industry and foreign industry is that the technology content is not enough. In recent years, although the domestic ceramic industry has actively promoted and applied advanced technologies, it has mastered the core technologies of a number of major technical equipment and complete sets of equipment. The gap between the main product technology level and the world's advanced level has become increasingly shortened, but most enterprise process technology The technology is still relatively backward, which has caused low enterprise resource utilization, low labor productivity, poor product quality, and the phenomenon of dripping dripping. It is urgent to improve the product grade and technical level, and develop advantageous products. Therefore, domestic ceramic companies must constantly target high -tech, high starting points, and high standards to build a scientific and technological development strategy. Many well -known brands in China have not yet established a lot of brand awareness of ceramic enterprises, especially the lack of aspirations for creating a well -known trademark internationally. Faced with the opportunities and challenges to directly face the global market after joining the WTO, Chinese enterprises should have urgent trademark consciousness, take the road of brand -name development, and from the aspects of management level, service level, product quality, product promotion, employee quality, cultural construction, etc. Improve the comprehensive quality of enterprises, carefully create well -known brands, and strive to create a number of international competitive enterprises and products. The development trend of the implementation of the cycle economy world ceramic technology is based on energy saving, resource -based, and environmental protection as the centered, achieving clean production and efficient intensive production, while ensuring the quality of product quality, strengthening the research and development of ceramic ecological technology, and gradually reducing resources and resources and resources and resources. Energy consumption, improve the recycling rate of resources, minimize environmental pollution and maximize energy saving and waste, and achieve compatible and harmonious coexistence with the ecological environment. Domestic enterprises should follow the requirements of new types of industrialization, focus on improving the utilization of resources, focus on energy saving and consumption, consumption reduction and development of circular economy, and further transform growth methods, realize the optimization and reorganization and reasonable allocation of resources, environment, industry, enterprises, technology, and work hard. Create ceramic resource -saving industrial groups and industrial chains, and come out of a new industrialized road with innovation, fast, good efficiency, sufficient strength, and sustainable development. Actively expanding the Chinese ceramic market is a buyer market and a market for greater thanks. If you compete in such a market alone, the living space will be restricted. In addition, after China joined the WTO, the ceramic industry has also been integrated into the global economic integration. It is impossible to establish a comprehensive competitive ceramic industry in the framework of a region. Only to win new and greater development space. This requires domestic ceramic companies to establish a sense of urgency, strengthen research on foreign economic and trade management, actively implement the strategy of "going global, open", participate in global competition, and create greater benefits for enterprises. On the other hand, corporate medicine further expands international joint venture cooperation, increases the intensity of the introduction, absorption, digestive technology and development of products, and has stepped out of a way to survive with multinational companies in competition and cooperation. On the one hand, enterprises should change the traditional marketing concepts, strive to learn the marketing methods of modern informationization, master new marketing methods, establish an international marketing network and sales service system, actively cultivate international trade professionals, increase the international market The pioneering efforts, actively expand exports, seize the international market share, and achieve the goal of exporting powers. Through exports, my country's ceramic industry occupies due seats in the world.

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