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  1. silver costume jewelry wholesale Under the epidemic, offline performances were hit hard, the resumption of work is lifeless, and the "cash flow" of the musician is interrupted. In this context, the music industry and the Internet platform have opened a wave of "cloud live". In April, the global new crown pneumonia's epidemic continued to spread, and most of the musicians fell into a crisis of survival. The platform exerts its own advantages, nurturing the core content output of the industry, innovating the music model, and creating "employment opportunities", and promoting the sustainable development of the industry is precious.
    The epidemic is spreading globally, and on -site entertainment has been hit hard, and it is hopeless to resume work.
    Music companies have joined the "Music Live" wave to open the cloud business model. This is one of the exports explored for online entertainment online for online entertainment online, but it is still a lot of money.
    The reason is the following three points: On the one hand, compared to the highly active and prosperous performance market in the past, "Cloud Concert" and "Yunsu Di" are still not high enough; second, the upstream and downstream plans of the performance industry chain chain The employment opportunities released are also unable to move to the line to find alternatives. Third, during the epidemic period, major platforms have poured into the live broadcast field in a short period of time. Under the "traffic economy", in order to attract users, large live broadcast activities are guests with guests coffee. As a "core competitiveness" that makes the platform stand out, only the famous musicians in the head singers and the famous music style have more opportunities to participate in music live broadcast activities.
    Today, a large number of musicians who rely on on -site entertainment activities have fallen into a crisis of survival, including: first, singers and musicians who are in the middle of the pyramid in the pyramid, and the bottom of the pyramid; second, Professional musicians, classical and civil music performers, DJs and electronic music producers, etc.; Third, newcomers trained by the major music colleges are facing the real dilemma of unemployment when they graduate.
    In the era of big live broadcast, how does music live broadcast release greater social value? While meeting the needs of user entertainment, can most people make revenue to feed themselves while cultivating fans through the "music live broadcast" model?
    Mukopo music platform cool dog music How to solve the pain points of the above industry? On April 24th, Cool Dog Musicians and Cool Dog Live jointly launched the Music Live Support Program -Star 曜 | Seeing the plan.
    . Different from the "Star Plan" of the Cool Dog Musician who focused on digging and creating potential musicians before, "Star 曜 | Seeing Plan" is the wave of industry in the current music live broadcast. Survival and development issues.
    So under the current wave of music live broadcast, what can "Star | Seeing Plan" do in the field of "music live broadcast"? How to nurture music content in real gold and silver, what does this mean for the music industry at this stage?
    01
    The musicians can "see" income without leaving home
    At present, the cool dog music station already has a good platform live broadcast ecology and atmosphere. Senior cool dog anchor also published many cool dog musicians with many original works.
    The cool dog musician Honggege and Tong Yan, who have obtained stable income through live broadcast. Red Gege currently has 472,000 fans at the Cool Dog Music Station and has published more than 10 original works. Copyright and daily live broadcast income is her main source of income. Tong Yan, who has launched more than 40 original works, was a stable income through live broadcast during the epidemic in the performance market. Today, her live broadcast revenue has reached or even surpassed her performance income during non -epidemic.
    So, on this basis, this time, the Star 曜 specifically supported by the musicians | What is the promotion logic of the plan?
    In terms of income, adhering to the principles of musicians below 10,000 yuan to ensure the basic income of musicians.
    In order to encourage musicians to increase exposure and creation of revenue through live broadcast, Star 曜 | Seeing the plan to propose the rules of "all less than 10,000 yuan": that is, when the live broadcast income of the musician does not exceed 10,000 yuan, All income will be given to the musicians; when more than 10,000 yuan, the proportion of the exceeding part of the part is also increased from the original 40%to 60%.
    In promotion, the advantages of independent promotion of the cool bean system for the cool bean system.
    The is well known that the cool bean system is a unique independent promotion system developed for cool dog musicians. Therefore, in Star 看 | Seeing the plan, Cool Dog Music also continued to use the system according to the specific actual situation: the musicians who successfully participated in the plan can receive a rich cool bean reward as long as the live broadcast period meets the platform requirements.
    The "virtual currency" issued by Cool Doudan as the officially distributed by the Cool Dog Music Platform is available for musicians to redeem fan push and new song recommendations. While precisely push new songs to the existing fan groups, so that the musicians can get basic traffic protection; they can also make the work have the opportunity to get the entire platform exposure in the new song of the cool dog app homepage, and then increase the song listening and the conversion of musicians fans. Rate.
    Xingyu | Seeing the plan is based on the Star Plan plan, aiming at the musician plan launched in the segment of the live broadcast. The plan not only inherited the advantages of the cool bean promotion system for the Star Plan, but also made real live innovation in increasing the income of musicians.
    , on the one hand, the increase in the rules that "below 10,000 yuan to you" and the proportion of sharing to 60%will directly enable the musicians to obtain more affordable income and ability to feedback. Can have the opportunity to improve the status quo through music, get more income, and nurture the content of the music;
    , on the other hand, under the mature live operating mechanism and support policy of Cool Dog musicians and the Cool Dog Live Platform, Musicians have obtained work and personal exposure through live broadcasts, which will not only increase the chance of becoming popular, but also the popularity generated by live broadcasts can play a nucleus and further expand their future development path of music.
    In general, Star | | Seeing the plan is a well -known promotion system based on the platform, which has a very targeted nature and let the musicians really see income support.
    02
    In external trend internal guarantee
    The musician live broadcast plan should be born
    cool dog musicians and cool dog live launching the internal and external environment conditions and competition What exactly is the advantage?
    In external perspective, the changes of all parties into the development of music live broadcast creation. Industry level: In 2020, the online live broadcast business has become the only "life -saving circle" in many companies. The epidemic has gradually spawned the active exploration of the online industry chain.
    The user level: Data show that as of June 2019, the number of online live users in my country reached 433 million. At the same time, Ai Media Consultation data shows that 56%of live users have watched music live broadcasts, and music live broadcasts have a high penetration rate among the overall live broadcast users, which is an important entry for users to contact the live broadcast.
    It with the impact of the 2020 pneumonia epidemic on the way of mass entertainment consumption, the data shows that during the epidemic period, watching live broadcasts has become an important way for mass leisure and entertainment and obtaining information. Essence
    The technical level: The accelerated landing of 5G commercial use will further improve the quality of music live broadcast content, improve the user's live viewing experience, and establish a fundamental foundation for the speedy development of the live broadcast industry.
    In inside, the live broadcast ecology various plans blessings, and the internal advantages of cool dog music are prominent.
    On Cool Dog Live was launched in 2012, the first vertical music live broadcast platform in China. Earlier, it also launched the professional music anchor teaching platform "Cool Dog Live College" in 2018. After years of deep cultivation in the field of live broadcast, Cool Dog Live has accumulated rich experience in music anchor incubation and platform live operation experience.
    official data shows that the number of active anchors of Cool Dog Live in 2019 reached 500,000, with a live broadcast period of more than 60 million hours, and singers singing exceeded 90 million times; users in the platform singing over 13 million times, and anchor songs throughout the year. The playback volume exceeds 20 billion. Obviously, the anchor, users and platforms in Cool Dog Live Station have formed a good music live supply-consumer ring. For musicians, it is indeed a good position suitable for live broadcast.
    The cool dog musicians can be based on the platform's 400 million monthly active households and 100 million yuan incentive plan, Star Plan plan and other types of musicians support plans to provide use for musicians who come out of the live broadcast room. Music becomes a chance to become popular.
    In results, the incentive plan aimed at improving the income of musicians' income was launched in the first month of the launch of the launch of the launch of the launch of the launch of the launch of the launch of the launch of the launch of the launch of the launch of the musician's income. The development of the Star Plan for Development has also successfully promoted the popularity of musicians such as Hu 66, Liu Bin, Tong Yan and other musicians.
    This with significant results Hu 66 as an example. At present, the number of fans in Cool Dog Music exceeds 1.66 million. And under the operation of Cool Dog Music, there have been 2.3 billion "empty and empty", "The Best Single Interpretation" of the Cool Dog Live Awards Ceremony, "The Pipa of the Best Single" and "Later Meeting him" and other explosive songs. The influence is no less than the mainstream music singers.
    Nowadays, Hu 66 has successfully entered the stage of "people with songs". Her new work "Later Meeting him" quickly appeared on the second place in the cool dog soaring list, and the top 500 list of cool dogs Essence After the release of about a month, it also harvested over 1900 million playback volume on the short video platform, and your music index is up to 97.39, ranking first in history.
    03
    New music mode
    "In the next 5 years, there will be no concept of live singers and online singers. Everyone is a singer." The annual Cool Dog Live Ceremony said to the media, "With the development of technology, there will be some new music models in the future, such as the development of 5G, AR, AI, and the medium of listening to songs will also change. In the future . "
    It's exploration of music live broadcast, this is a upgrade of cool dog live broadcast. In fact, anchor singers are accustomed to the "daily music live broadcast" model, and they still have not been recognized by most practitioners in the music industry, but the platform's encouragement measures can gradually improve the industry's views and bias for music live broadcasts.
    Especially when the core role of the industry -the musicians under the support of the platform plan, the income and work dissemination conditions improved, and their acceptance of music live broadcast will increase.
    It more professional musicians join the live broadcast and the content creator will have more high -quality works emerging from the premise of the content creator.
    cool dog musicians can excavate high -quality musicians from the plan, and operate through the interaction of dual -platform users with cool dog live broadcasts, resource promotion exposure support, etc., and double blessings to continuously promote musicians and works. Become a circle of explosion. The excavated musicians can create a variety of professional music content in the platform and transport them to users, thereby indirectly enhancing the platform's content competitiveness in the industry.
    This from mature traditional offline performances to increasingly mature online live broadcasts, the exploration of music scenes is still ongoing, the expression and distribution path of music content are constantly changing, and the model of music monetization is of course upgraded at any time.
    All in all, looking forward to "music live broadcast" under "Star | Seeing Plan", further exert the platform value of empowering musicians.

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