5 thoughts on “Basic characteristics of the casual food industry”
Marie
Since the 1990s, after more than ten years, the Chinese leisure food market has undergone tremendous changes. As a base for the sales of food and casual food sales, supermarkets are still in the coastal cities, but the space for these local market expansion has gradually narrowed. Therefore, with the development of the supermarket chain in the country, leisure food has shown an upward direction. The surrounding and central and western regions are developing and expanding. At the same time, the consumer groups of casual foods have also changed. The main consumer groups of children are gradually expanded to young and fashionable youth groups. A survey of the rise of young consumer groups found that young women aged 18 to 28 are still the mainstream groups to guide fashion food consumption. Men from 28 to 35 years old pay more attention to nutrition, taste and brand, and have a low attention to prices. At the same time, they also have a strong interest in trying new brands, new products, and food rich in vitamins and other functional characteristics. At present, some well -known leisure food manufacturers at home and abroad are vigorously promoting leisure foods to become part of a healthy and balanced diet, and low -calorie, low -fat, and low -sugar casual foods will also become the development direction of their new products. For the more popular phenomenon of puffed foods, when the manufacturers are currently developing, they are based on different people, different nutritional health and taste needs, focusing on adding different nutrients and health elements, and constantly being new. Therefore, nutrition and health will definitely become the development trend of casual foods sold in supermarkets. In this case, young people have become the main consumer of casual foods. Fashionable casual foods have won with good taste, dazzling packaging, and unique and convenient eating methods. The favor of young groups. Healthy foods are dominated by Western countries. Low -oil potato food and casual foods with fruits and vegetables as raw materials are favored by people, and the sales momentum is getting better and better. Essence With the development of the leisure food industry and the improvement of people's living standards, leisure foods begin to get close to people's lives, but due to unhealthy eating habits, too much intake of high -calorie, high -fat foods, and insufficient exercise, etc. It is the focus of children's obesity problems in urban families, and the relationship between leisure food and obesity has also attracted more and more attention. Therefore, health and functional foods are the mainstream of leisure consumption. 1. "Staliest Food" casual food -bread/cake and biscuits have been integrated into people's daily life survey data. Among various casual foods, bread/cake is the highest home consumption index in Beijing and Shanghai. More than half of families often buy bread or cakes; secondly, biscuits foods, bread/cakes and biscuits are "staple foods" in casual foods, and their "hunger" performance cannot be replaced by other casual foods. In many families, bread milk has become the habit of the whole family; while some white -collar workers, at 3-4 o'clock in the afternoon on working days, a cup of coffee or juice adds some biscuits is a good afternoon tea; in addition, on the weekend's leisure, In the process of birthday party and out of travel, bread/cake/biscuits are a must -have for many people. 2. Gum gum and dried fruit foods gradually become mainstream casual foods In addition to "staple food" foods, gum and dried fruit casual foods are most popular with various families. Compared with various other leisure foods, the history of gum entering the lives of ordinary people in China is not long, but its market development is amazing, which is amazing, and it can be described as the latecomers in leisure foods. At present, it has become a new favorite of various families, especially high -income families, and 43 % of high -income (more than 5,000 yuan) families often buy gum. This has a great relationship with the successful market development of several large gum brands. Relative to chewing gum, dried fruit foods are traditional and popular leisure and entertainment foods, but there are different levels of different levels. Melon seeds and peanuts belong to the food that the public loves, which is cheap and appropriate; and although the prices such as walnuts, happy fruit, pine nuts are high, they are also loved by many families due to their rich nutrition. 3. Jelly, preserved meat, preserved fruit and casual food market response, market consumption potential needs to be tapped, although there are currently many varieties and brands, the market has always been in the state of mixed fish, and lacks some brands with strong influence Come to lead and develop the market, so the market response is relatively bland, and the market potential is still waiting for manufacturers with vision and strength to dig. Although the jelly market also has more well -known manufacturers such as Xizhi Lang and Kiss, the market has been in a state of silence in the past two years. Few new manufacturers have entered the market, and there are no new measures for old manufacturers to promote market development. The consumption awareness of jelly has gradually begun to dilute. 4. Investigation by some families is favored by some families. In the investigation, we divide the family into four categories according to the different stages of the family life cycle. Among them, families who have no children in single and married are called families in the nesting period; families under the age of 12 are called Manchai -I -phase families; children are over 12 years old, but they are called Manchai II families at home or are still at home. ; Children are independent, and the family formed by the elderly is called the empty nest family. High -income full -nest family becomes the mainstream of casual food consumption from our survey that the main consumer family of various casual foods is a family of children under 12 years old, that is, the family of the Manjo period accounts for 41 % of the entire family; Half -nest and empty nest family account for half. Most of the casual foods sold in the market are higher. For example, the above is good. A bag of 80 grams is priced at 5 yuan. Such a consumption level is mostly accepted by families with higher income. Hygiene is the most concerned factor that casual foods are keen on buying food.
First of all: snack franchise stores should classify the product in the display of the product, classify similar products. On the one hand, the display can make consumers better find the required snacks. On the other hand, it is easier for consumers to experience it in the store Rich products. In this way, consumers can find the snack products they want in the first time. A successful leisure food franchise store can make consumers feel a better consumer experience. It: Snack franchise stores must achieve the lack of shelves, and a variety of casual foods can allow consumers to be attracted by the restaurant as soon as they enter the store, because for a casual food store, if it appears on the shelves The first feeling of giving consumers is that this snack shop has no snacks, so for the main snack products, the operator can repeat the main product to achieve sufficient shelves to better guide consumers to enter into it. Shop purchase. : Snack franchise stores should regularly adjust the shelves. Snack franchise stores cannot remain unchanged. Now consumers prefer novel things. Blindly to keep the old only allow customers to aesthetic fatigue and not achieve the due effect. The joining headquarters of Youbaijia snack stores gives investors a little suggestion, to give the store a collective adjustment every month, and the internal health work of the store must be guaranteed to be clean and tidy. Green plants can make people feel full of vitality as soon as they enter the shop.
Casual food, as the name implies, is not much, and it is okay to be less. It is neither a necessity. I have to buy it because of daily life. It is not like luxury goods to obtain a huge psychological satisfaction. Essence
Different positioning brings different marketing
Casual food means that the pastime, random, and not so important in time is not so important, and the marketing status of casual foods is also Like its name, it is not fired. "Leisure" is a major feature of casual food. This when you are idle and bored, the taste buds consumed when doing nothing. From a functional point of view, casual foods can neither provide the nutrition and functions required for human body's survival and operation, nor can it meet the comfort of human spiritual needs. At the beginning of the invention of chewing gum, it must be just for the oral exercise in the spare time. The taste and the healthy teeth are just the later upgrade of this monotonous function. "Small" is an important feature of casual foods, small foods, small prices, small figures, small functions, small profits. Perhaps so much small, it makes companies feel that there is no need to use it as a big business like real estate and automobile industry to develop markets and advertising operations. It is also this small small that makes the entry threshold for the leisure food industry low, which provides a development stage for small and medium -sized enterprises. The characteristics of casual foods determine the unique marketing strategy. The market strategy of counting leisure foods has not gathered huge sums of money to invite celebrities to create large -cost advertising, such as Dali Group's various sub -brands, including many popular superstars in China for frequent advertising in major mainstream media. The popularity of Dali Garden, delicious food, Coco, etc. has increased rapidly. However, the huge investment in funds is not affordable for any company. More casual food brands are working hard on the market with a small profit -making intention. market. So many companies work on marketing and sales channels. Choose a trial, binding promotion, on -site publicity activities, and price wars to win the return rate and the desire to buy. It turns out that these methods are also very effective. In the spare time, taste is the most important factor for consumers to buy snacks. Relatively speaking, the marketing methods of casual foods are more diverse and more flexible.
1. Great development potential 2, the effect of the area section is obvious 3, the category refinement and taste trend is obvious 4, high -income full nest family becomes the mainstream consumption consumption consumption mainstream consumer
Since the 1990s, after more than ten years, the Chinese leisure food market has undergone tremendous changes. As a base for the sales of food and casual food sales, supermarkets are still in the coastal cities, but the space for these local market expansion has gradually narrowed. Therefore, with the development of the supermarket chain in the country, leisure food has shown an upward direction. The surrounding and central and western regions are developing and expanding. At the same time, the consumer groups of casual foods have also changed. The main consumer groups of children are gradually expanded to young and fashionable youth groups. A survey of the rise of young consumer groups found that young women aged 18 to 28 are still the mainstream groups to guide fashion food consumption. Men from 28 to 35 years old pay more attention to nutrition, taste and brand, and have a low attention to prices. At the same time, they also have a strong interest in trying new brands, new products, and food rich in vitamins and other functional characteristics. At present, some well -known leisure food manufacturers at home and abroad are vigorously promoting leisure foods to become part of a healthy and balanced diet, and low -calorie, low -fat, and low -sugar casual foods will also become the development direction of their new products. For the more popular phenomenon of puffed foods, when the manufacturers are currently developing, they are based on different people, different nutritional health and taste needs, focusing on adding different nutrients and health elements, and constantly being new. Therefore, nutrition and health will definitely become the development trend of casual foods sold in supermarkets. In this case, young people have become the main consumer of casual foods. Fashionable casual foods have won with good taste, dazzling packaging, and unique and convenient eating methods. The favor of young groups. Healthy foods are dominated by Western countries. Low -oil potato food and casual foods with fruits and vegetables as raw materials are favored by people, and the sales momentum is getting better and better. Essence With the development of the leisure food industry and the improvement of people's living standards, leisure foods begin to get close to people's lives, but due to unhealthy eating habits, too much intake of high -calorie, high -fat foods, and insufficient exercise, etc. It is the focus of children's obesity problems in urban families, and the relationship between leisure food and obesity has also attracted more and more attention. Therefore, health and functional foods are the mainstream of leisure consumption. 1. "Staliest Food" casual food -bread/cake and biscuits have been integrated into people's daily life survey data. Among various casual foods, bread/cake is the highest home consumption index in Beijing and Shanghai. More than half of families often buy bread or cakes; secondly, biscuits foods, bread/cakes and biscuits are "staple foods" in casual foods, and their "hunger" performance cannot be replaced by other casual foods. In many families, bread milk has become the habit of the whole family; while some white -collar workers, at 3-4 o'clock in the afternoon on working days, a cup of coffee or juice adds some biscuits is a good afternoon tea; in addition, on the weekend's leisure, In the process of birthday party and out of travel, bread/cake/biscuits are a must -have for many people. 2. Gum gum and dried fruit foods gradually become mainstream casual foods In addition to "staple food" foods, gum and dried fruit casual foods are most popular with various families. Compared with various other leisure foods, the history of gum entering the lives of ordinary people in China is not long, but its market development is amazing, which is amazing, and it can be described as the latecomers in leisure foods. At present, it has become a new favorite of various families, especially high -income families, and 43 % of high -income (more than 5,000 yuan) families often buy gum. This has a great relationship with the successful market development of several large gum brands. Relative to chewing gum, dried fruit foods are traditional and popular leisure and entertainment foods, but there are different levels of different levels. Melon seeds and peanuts belong to the food that the public loves, which is cheap and appropriate; and although the prices such as walnuts, happy fruit, pine nuts are high, they are also loved by many families due to their rich nutrition. 3. Jelly, preserved meat, preserved fruit and casual food market response, market consumption potential needs to be tapped, although there are currently many varieties and brands, the market has always been in the state of mixed fish, and lacks some brands with strong influence Come to lead and develop the market, so the market response is relatively bland, and the market potential is still waiting for manufacturers with vision and strength to dig. Although the jelly market also has more well -known manufacturers such as Xizhi Lang and Kiss, the market has been in a state of silence in the past two years. Few new manufacturers have entered the market, and there are no new measures for old manufacturers to promote market development. The consumption awareness of jelly has gradually begun to dilute. 4. Investigation by some families is favored by some families. In the investigation, we divide the family into four categories according to the different stages of the family life cycle. Among them, families who have no children in single and married are called families in the nesting period; families under the age of 12 are called Manchai -I -phase families; children are over 12 years old, but they are called Manchai II families at home or are still at home. ; Children are independent, and the family formed by the elderly is called the empty nest family. High -income full -nest family becomes the mainstream of casual food consumption from our survey that the main consumer family of various casual foods is a family of children under 12 years old, that is, the family of the Manjo period accounts for 41 % of the entire family; Half -nest and empty nest family account for half. Most of the casual foods sold in the market are higher. For example, the above is good. A bag of 80 grams is priced at 5 yuan. Such a consumption level is mostly accepted by families with higher income. Hygiene is the most concerned factor that casual foods are keen on buying food.
First of all: snack franchise stores should classify the product in the display of the product, classify similar products. On the one hand, the display can make consumers better find the required snacks. On the other hand, it is easier for consumers to experience it in the store Rich products. In this way, consumers can find the snack products they want in the first time. A successful leisure food franchise store can make consumers feel a better consumer experience.
It: Snack franchise stores must achieve the lack of shelves, and a variety of casual foods can allow consumers to be attracted by the restaurant as soon as they enter the store, because for a casual food store, if it appears on the shelves The first feeling of giving consumers is that this snack shop has no snacks, so for the main snack products, the operator can repeat the main product to achieve sufficient shelves to better guide consumers to enter into it. Shop purchase.
: Snack franchise stores should regularly adjust the shelves. Snack franchise stores cannot remain unchanged. Now consumers prefer novel things. Blindly to keep the old only allow customers to aesthetic fatigue and not achieve the due effect. The joining headquarters of Youbaijia snack stores gives investors a little suggestion, to give the store a collective adjustment every month, and the internal health work of the store must be guaranteed to be clean and tidy. Green plants can make people feel full of vitality as soon as they enter the shop.
Casual food, as the name implies, is not much, and it is okay to be less. It is neither a necessity. I have to buy it because of daily life. It is not like luxury goods to obtain a huge psychological satisfaction. Essence
Different positioning brings different marketing
Casual food means that the pastime, random, and not so important in time is not so important, and the marketing status of casual foods is also Like its name, it is not fired.
"Leisure" is a major feature of casual food.
This when you are idle and bored, the taste buds consumed when doing nothing. From a functional point of view, casual foods can neither provide the nutrition and functions required for human body's survival and operation, nor can it meet the comfort of human spiritual needs. At the beginning of the invention of chewing gum, it must be just for the oral exercise in the spare time. The taste and the healthy teeth are just the later upgrade of this monotonous function.
"Small" is an important feature of casual foods, small foods, small prices, small figures, small functions, small profits. Perhaps so much small, it makes companies feel that there is no need to use it as a big business like real estate and automobile industry to develop markets and advertising operations. It is also this small small that makes the entry threshold for the leisure food industry low, which provides a development stage for small and medium -sized enterprises.
The characteristics of casual foods determine the unique marketing strategy. The market strategy of counting leisure foods has not gathered huge sums of money to invite celebrities to create large -cost advertising, such as Dali Group's various sub -brands, including many popular superstars in China for frequent advertising in major mainstream media. The popularity of Dali Garden, delicious food, Coco, etc. has increased rapidly. However, the huge investment in funds is not affordable for any company. More casual food brands are working hard on the market with a small profit -making intention. market.
So many companies work on marketing and sales channels. Choose a trial, binding promotion, on -site publicity activities, and price wars to win the return rate and the desire to buy. It turns out that these methods are also very effective. In the spare time, taste is the most important factor for consumers to buy snacks. Relatively speaking, the marketing methods of casual foods are more diverse and more flexible.
1. Great development potential
2, the effect of the area section is obvious
3, the category refinement and taste trend is obvious
4, high -income full nest family becomes the mainstream consumption consumption consumption mainstream consumer
Investment small
Consumption fast
Costatic production and processing