1 thought on “These 3 steps allow education institutions to play Douyin operation”
Tom
In terms of Douyin's advertisement, such a sentence "Fifteen Douyin Slips, Fifty Education Advertising Articles", according to the data of the new list, the average number of educational advertisers of Douyin increased by 325%. The average monthly growth of flow advertisements reached 762%. It can be seen that the education industry is suitable for operating Douyin. When wealthy big brothers moved to Douyin to start crazy money to make enrollment publicity, as ordinary educational institutions, how can they operate their own Douyin account in addition to advertising?
In the first step to find the account positioning
We first, what is the purpose of doing this account. Is it to enroll and drain or for brand promotion or other purpose. Only in this step, can it be smooth during the entire operation. For example, is this main account operated by the company account or in the image of the teacher? Different goals and different choices.
then decoration of the account number. What kind of name is used when registered accounts, the avatar uses logo or character avatar? How should I write about it? These are formulated based on the purpose of the account. For example, what I want to propagate is the image of the organization, so you should choose the LOGO of the institution when registering, and the introduction should also write out the advantages of the institution as much as possible. If all I want is enrollment drainage, then the introduction or other places should reflect the contact information as much as possible.
. Finally, there is a total plan for the overall tone of the account. For example, do we talk about dry goods or reflect the team atmosphere? Is it character or knowledge point? There is a unified tone more advantageous than a account.
The second step shooting production content
In principle of the positioning of the account, simply plan the content of the production of production. I really do n’t know what to shoot. There are several simple methods here for reference only:
1. Investigating the heat of the entire platform
What is easy to fire the entire platform? What forms are more popular? What are the novel ideas?
2. Observing the content of the big V of the peer
What do they do well in the same predecessor? Can I learn from the relevant forms and topic?
3. Setting the suggestion of all teams
three stinky leather artisans race to Zhuge Liang.
In the planning content, we will also encounter more realistic problems, how to edit the soundtrack and so on. For the AE used by the great gods, PR will not be mentioned here. The daily use of these video editing software can meet the requirements of more than 90%.
1. Fast shadow. The official mobile phone editing software of Kuaishou can change sound, plug in music, add filter, slow movement, etc., and the functions are relatively easy to use.
2. Screening. The mobile phone software released this year is very good -looking, and it is also convenient to use.
3. Fast editing. This is a editing software on the computer, which can remove the end of the header. I personally think it is better to use it.
It steps to expand the influence of spreading
The content is ready to be uploaded to Douyin. First of all, we can find a better time upload. Try to choose the most active time period for users, such as 12-13 o'clock in the noon, 18-19 o'clock in the evening peak, and 21-22 o'clock at night.
The new account is not so many users. You can create a account matrix by yourself, with main accounts and other sub -accounts, sub -accounts responsible for switching and praise. La.
In terms of Douyin's advertisement, such a sentence "Fifteen Douyin Slips, Fifty Education Advertising Articles", according to the data of the new list, the average number of educational advertisers of Douyin increased by 325%. The average monthly growth of flow advertisements reached 762%. It can be seen that the education industry is suitable for operating Douyin. When wealthy big brothers moved to Douyin to start crazy money to make enrollment publicity, as ordinary educational institutions, how can they operate their own Douyin account in addition to advertising?
In the first step to find the account positioning
We first, what is the purpose of doing this account. Is it to enroll and drain or for brand promotion or other purpose. Only in this step, can it be smooth during the entire operation. For example, is this main account operated by the company account or in the image of the teacher? Different goals and different choices.
then decoration of the account number. What kind of name is used when registered accounts, the avatar uses logo or character avatar? How should I write about it? These are formulated based on the purpose of the account. For example, what I want to propagate is the image of the organization, so you should choose the LOGO of the institution when registering, and the introduction should also write out the advantages of the institution as much as possible. If all I want is enrollment drainage, then the introduction or other places should reflect the contact information as much as possible.
. Finally, there is a total plan for the overall tone of the account. For example, do we talk about dry goods or reflect the team atmosphere? Is it character or knowledge point? There is a unified tone more advantageous than a account.
The second step shooting production content
In principle of the positioning of the account, simply plan the content of the production of production. I really do n’t know what to shoot. There are several simple methods here for reference only:
1. Investigating the heat of the entire platform
What is easy to fire the entire platform? What forms are more popular? What are the novel ideas?
2. Observing the content of the big V of the peer
What do they do well in the same predecessor? Can I learn from the relevant forms and topic?
3. Setting the suggestion of all teams
three stinky leather artisans race to Zhuge Liang.
In the planning content, we will also encounter more realistic problems, how to edit the soundtrack and so on. For the AE used by the great gods, PR will not be mentioned here. The daily use of these video editing software can meet the requirements of more than 90%.
1. Fast shadow. The official mobile phone editing software of Kuaishou can change sound, plug in music, add filter, slow movement, etc., and the functions are relatively easy to use.
2. Screening. The mobile phone software released this year is very good -looking, and it is also convenient to use.
3. Fast editing. This is a editing software on the computer, which can remove the end of the header. I personally think it is better to use it.
It steps to expand the influence of spreading
The content is ready to be uploaded to Douyin. First of all, we can find a better time upload. Try to choose the most active time period for users, such as 12-13 o'clock in the noon, 18-19 o'clock in the evening peak, and 21-22 o'clock at night.
The new account is not so many users. You can create a account matrix by yourself, with main accounts and other sub -accounts, sub -accounts responsible for switching and praise. La.