5 thoughts on “APP promotion often hear "ASO". What exactly does this ASO do?”
Leona
1. The definition of ASO: aso is a optimization method for the application market search system. It is similar to SEO. It is to improve the product ranking or list ranking of the product's search results in the application market, thereby improving the natural download capacity of the product. . The advantage of ASO: aso is mainly targeted at the retrieval system of the application market, while more than 70%of users in the market rely on the application market to obtain the APP, of which more than 73%of users are retrieved and downloaded Essence So ASO is most widely used for audiences. Secondly, ASO targets the retrieval system, so it is the most accurate. Third, ASO uses the ranking result as KPI, so there is no problem in the channel to do fakes. three, ASO optimization elements: 1, text elements each app has its title, subtitle, keywords, descriptions and other content. The retrieval system of the application market should capture these text information to determine which retrieval words are related to your products and which retrieval words should find your product. Only by fully setting these text content can your APP be better retrieved by users and get more retrieval exposure. 2, numerical elements The downloads of your app download, the number of comments, retention rates, and daily average activity are important indicators to apply the market to evaluate your products. These values largely determine your search ranking. A product with a good download and comment, its search ranking is bound to be far better than a new product that is not downloaded. 3, other elements It -like icon, push information, update cycle, UI design and other content will have a great impact on the promotion of the product. Imagine that the user retrieved by your family but found that the icon is particularly ugly, and the pixels are very low, so he should not download it. If your push information is frequent and the needs of users are different, it will greatly increase the unloading rate of users. These data will affect the ASO performance of your product. . The optimization of ASO KPI 1, keyword coverage keyword coverage affects the probability of the app being retrieved. The more keywords of the APP Words retrieve our app. Generally, after 3 optimizations, new products can basically achieve the effect of covering about 1200 words, and the keywords covering are relatively accurate, and the correlation with the product is high. Keyword coverage is the basic item of ASO. If there is no keyword coverage to make the foundation, it will not be able to further enhance our products' ranking in the retrieval results. 2, the most important goal of the ranking of hot words aso is to improve the ranking of the APP in the retrieval result. Imagine if you have a tourist app, your users search for the words "travel", "free travel", and "overseas tourism" in the application market. Your products are ranked in the top three in the search results list. Then you can get a large amount of precision users every day. 5. ASO optimization tips 1, keyword settings AppStore, the keyword settings can only have up to 100 characters, and the settings of the title and subtitle can have 250 characters. Obviously, we cannot write 250 characters on the title, which will greatly reduce the user's perception, nor can it pass the APPSTORE review. In general, we recommend the title subtitle within 25 characters, and the keywords should be used with 100 characters. The sub -title should include keywords in the industry. For example, tourism products are best containing "tourism" "" overseas travel "" self -driving travel "and other words. And keep sentences smoothly. 2. Review improvement The reviews to a large extent affects the reputation and weight of an app. In order to increase the number and quality of the comments, we can buy real -life comments, operate changes in comments, or push information incentive user comments. Promote to improve. aso is a good optimization method, and it is also an excellent tool for our increase in APP downloads. I hope to help the host understand ASO through the above introduction.
It is the process of optimization of app store. ASO, the big rivers and lakes, is essentially divided into two genres: 1) Technical flow: Dancewen bars covers more keywords through title, keywords, descriptions, screenshots, and company information optimization secrets. You can do it yourself. There are also professional teams in the industry who do this optimization work, and more peers will use rice technology. 2) Another rough directly on the integral wall: local tyrant group fighting monsters upgrade (proxy points wall, real machine brush), setting tasks to search for settings in the App Store The rising ranking is a bit rude. It is not recommended for a long time, and there is still risk of getting off.
Now most companies will establish their own independent apps, but it is easy to get users, especially in some special industries, it is basically difficult to promote, so in the face of this situation, you need Think of a way, because our company also made an app at the beginning, but it was educated, so I think, the first thing to promote is to persist, and the second is to find a reliable person. But we were uploaded by the app store, and some large websites at the time, which is convenient for users to download. Field visibility and reputation are still available, so it is recommended not to give up for everyone who is app.
In the early stage of product promotion, we need to make a simple solution to clarify our own positioning, but our current product promotion and the company's posts are all packaged to Jin Sui. It is a friend who knows itself and is more assured.
1. The definition of ASO:
aso is a optimization method for the application market search system. It is similar to SEO. It is to improve the product ranking or list ranking of the product's search results in the application market, thereby improving the natural download capacity of the product.
. The advantage of ASO:
aso is mainly targeted at the retrieval system of the application market, while more than 70%of users in the market rely on the application market to obtain the APP, of which more than 73%of users are retrieved and downloaded Essence So ASO is most widely used for audiences. Secondly, ASO targets the retrieval system, so it is the most accurate. Third, ASO uses the ranking result as KPI, so there is no problem in the channel to do fakes.
three, ASO optimization elements:
1, text elements
each app has its title, subtitle, keywords, descriptions and other content. The retrieval system of the application market should capture these text information to determine which retrieval words are related to your products and which retrieval words should find your product. Only by fully setting these text content can your APP be better retrieved by users and get more retrieval exposure.
2, numerical elements
The downloads of your app download, the number of comments, retention rates, and daily average activity are important indicators to apply the market to evaluate your products. These values largely determine your search ranking. A product with a good download and comment, its search ranking is bound to be far better than a new product that is not downloaded.
3, other elements
It -like icon, push information, update cycle, UI design and other content will have a great impact on the promotion of the product. Imagine that the user retrieved by your family but found that the icon is particularly ugly, and the pixels are very low, so he should not download it. If your push information is frequent and the needs of users are different, it will greatly increase the unloading rate of users. These data will affect the ASO performance of your product.
. The optimization of ASO KPI
1, keyword coverage
keyword coverage affects the probability of the app being retrieved. The more keywords of the APP Words retrieve our app. Generally, after 3 optimizations, new products can basically achieve the effect of covering about 1200 words, and the keywords covering are relatively accurate, and the correlation with the product is high. Keyword coverage is the basic item of ASO. If there is no keyword coverage to make the foundation, it will not be able to further enhance our products' ranking in the retrieval results.
2, the most important goal of the ranking of hot words
aso is to improve the ranking of the APP in the retrieval result. Imagine if you have a tourist app, your users search for the words "travel", "free travel", and "overseas tourism" in the application market. Your products are ranked in the top three in the search results list. Then you can get a large amount of precision users every day.
5. ASO optimization tips
1, keyword settings
AppStore, the keyword settings can only have up to 100 characters, and the settings of the title and subtitle can have 250 characters. Obviously, we cannot write 250 characters on the title, which will greatly reduce the user's perception, nor can it pass the APPSTORE review. In general, we recommend the title subtitle within 25 characters, and the keywords should be used with 100 characters. The sub -title should include keywords in the industry. For example, tourism products are best containing "tourism" "" overseas travel "" self -driving travel "and other words. And keep sentences smoothly.
2. Review improvement
The reviews to a large extent affects the reputation and weight of an app. In order to increase the number and quality of the comments, we can buy real -life comments, operate changes in comments, or push information incentive user comments. Promote to improve.
aso is a good optimization method, and it is also an excellent tool for our increase in APP downloads. I hope to help the host understand ASO through the above introduction.
It is the process of optimization of app store. ASO, the big rivers and lakes, is essentially divided into two genres: 1) Technical flow: Dancewen bars covers more keywords through title, keywords, descriptions, screenshots, and company information optimization secrets. You can do it yourself. There are also professional teams in the industry who do this optimization work, and more peers will use rice technology.
2) Another rough directly on the integral wall: local tyrant group fighting monsters upgrade (proxy points wall, real machine brush), setting tasks to search for settings in the App Store The rising ranking is a bit rude. It is not recommended for a long time, and there is still risk of getting off.
ASO enhances the ranking of APP through some technical and operational methods. Now many of them are doing this, which is good like me.
Now most companies will establish their own independent apps, but it is easy to get users, especially in some special industries, it is basically difficult to promote, so in the face of this situation, you need Think of a way, because our company also made an app at the beginning, but it was educated, so I think, the first thing to promote is to persist, and the second is to find a reliable person. But we were uploaded by the app store, and some large websites at the time, which is convenient for users to download. Field visibility and reputation are still available, so it is recommended not to give up for everyone who is app.
In the early stage of product promotion, we need to make a simple solution to clarify our own positioning, but our current product promotion and the company's posts are all packaged to Jin Sui. It is a friend who knows itself and is more assured.